Activation Studio vs. GTM Workspace Powered by ZoomInfo
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
![]() Activation Studio | N/A | N/A | Activation Studio is a Salesforce Marketing Cloud extension for marketers who need to create audiences, score leads, and capture website behavior without writing SQL. It operates within an organization’s existing Salesforce Marketing Cloud environment and sends activation data directly to Salesforce Marketing Cloud data extensions and Journey Builder. | $350 per month |
GTM Workspace Powered by ZoomInfo | Score8.2 out of 10 | N/A | ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy. | N/A |
| Activation Studio | GTM Workspace Powered by ZoomInfo | |||||||||||||||
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| Editions & Modules |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Activation Studio | GTM Workspace Powered by ZoomInfo | |
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| Considered Both Products | ![]() No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | 93% Would buy again 309 Answers | |
| Delivers good value for the price | ||
No answers on this topic | 90% Delivers good value for the price 226 Answers | |
| Happy with the feature set | ||
No answers on this topic | 96% Happy with the feature set 322 Answers | |
| Lived up to sales and marketing promises | ||
No answers on this topic | 93% Lived up to sales and marketing promises 210 Answers | |
| Implementation went as expected | ||
No answers on this topic | 94% Implementation went as expected 204 Answers | |
| Activation Studio | GTM Workspace Powered by ZoomInfo | |||||||||||||||||||||||||||||||
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| Prospecting |
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| Sales Intelligence Data Standards |
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| Data Augmentation & Lead Qualification |
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| Sales Intelligence Email Features |
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| Activation Studio | GTM Workspace Powered by ZoomInfo | |
|---|---|---|
| Small Businesses | Agency Analytics Score8.9 out of 10 | Owler Score9.7 out of 10 |
| Medium-sized Companies | Supermetrics Score9.7 out of 10 | Clay Score9.3 out of 10 |
| Enterprises | TrackMaven Score8.5 out of 10 | LinkedIn Sales Navigator for Gmail (discontinued) Score8.5 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Activation Studio | GTM Workspace Powered by ZoomInfo | |
|---|---|---|
| Likelihood to Recommend | - | 8.3 |
| Likelihood to Renew | - | 8.5 |
| Usability | - | 8.1 |
| Support Rating | - | 8.1 |
| Implementation Rating | - | 7.5 |
| Configurability | - | 10.0 |
| Ease of integration | - | 9.7 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |
| Activation Studio | GTM Workspace Powered by ZoomInfo | |
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| Likelihood to Recommend | ![]() No answers on this topic |
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| Likelihood to Renew | ![]() No answers on this topic |
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| Usability | ![]() No answers on this topic |
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| Support Rating | ![]() No answers on this topic |
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| Implementation Rating | ![]() No answers on this topic |
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| Alternatives Considered | ![]() No answers on this topic |
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| Return on Investment | ![]() No answers on this topic |
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| ScreenShots |





