ZooInfo review from BDR perspective.
July 05, 2025

ZooInfo review from BDR perspective.

Charlie Black | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Sales

The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
I use it to identify the contact info for the right people at the right time. As a business developer, having the correct information to leverage at any time is crucial. Without it, you're blindly shooting in the dark, guessing what an email domain is, and trying to get through the gatekeeping operator.

Pros

  • Integration is really important - the sidebar menu and synergy with sales nav is great.
  • Providing timely updates on information to be able to have the right info.
  • Having the direct dial number for some folks is very helpful.

Cons

  • List the subsidiaries of companies, not only the parent company.
  • An AI summary on the sidebar to guide you on what kind of titles/personas to target for your product.
  • Far more connected calls. I'd say at least a 15% increase in connected calls with the direct dial number, especially.
  • I reduced my research time on a company by 20% since I could quickly view their annual revenue, industry, employee count, etc.
  • It helps my reps find the correct numbers/emails for accounts we work on together.
ZoomInfo has been incredibly effective in helping me identify the right contacts with accurate titles and up-to-date company information. Having reliable data cuts down on research time and ensures I’m reaching the right decision-makers. It’s made my outreach more efficient and targeted, and the amount of "bad info," such as phone numbers, is relatively low.
Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.

ZoomInfo Sales Feature Ratings

8.3
Advanced search
6
Identification of new leads
7
List quality
8
List upload/download
10
Ideal customer targeting
10
Load time/data access
9
7.0
Contact information
8
Company information
6
Industry information
7
6.9
Lead qualification process
6
Smart lists and recommendations
6
Salesforce integration
10
Company/business profiles
5
Alerts and reminders
7
Data hygiene
7
Automatic data refresh
7
Tags
7
Filters and segmentation
7
5.0
Sales email templates
5

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