An excellent tool for market and competitive intelligence!

Zoominfo Sales has used for multiple purposes in our organisation. It is used by the DemandGen team for business development, corporate development for M&A purposes, and, in our case, CMI (Competitive and Market Intelligence). ZoomInfo Sales tool is mostly used for market research to provide detailed data on target markets, competitors, and potential customers. It helps identify and segment markets, analyze competitors, and build buyer personas by offering insights into company details, industry trends, and decision-makers. Additionally, it aids in uncovering growth opportunities, assessing market saturation, and supporting geographic expansion, making it a powerful tool for refining market strategies and driving informed business decisions.

ZoomInfo Sales's data quality, intent data, and AI features have helped me in my role. The accurate and up-to-date data makes finding the right companies and decision-makers easier, saving me a lot of time. The intent data helps me understand which companies are more likely to be interested in our products so I can focus my efforts better. The AI functionality also helps analyze data quickly and gives valuable insights, which makes my work more effective. Overall, these features have made my job easier and improved my results.