Acumbamail vs. Adobe Journey Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acumbamail
Score 9.9 out of 10
N/A
Acumbamail is an Email, SMS marketing, subscription forms management and landing page editor for marketing, boasting a team of English-speaking, dedicated technical support ready to help with campaign creation. The tool integrates with Analytics, Wordpress, Prestashop, and Facebook.
$28
per month starting with 20,000 emails/month
Adobe Journey Optimizer
Score 8.1 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Pricing
AcumbamailAdobe Journey Optimizer
Editions & Modules
Mailings - Basic
$28
per month up to 20,000 emails
Subscribers - Basic
$44
per month 2,500 subscribers
Mailings - Pro
$79
per month 20,000 emails
Subscribers - Pro
$95
per month 2,500 subscribers
Mailings - Enterprise (advanced optimization tools)
$247
per month 20,000 emails
Subscribers - Enterprise (advanced optimization tools)
$264
per month 2,500 subscribers
No answers on this topic
Offerings
Pricing Offerings
AcumbamailAdobe Journey Optimizer
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount for annual pricing.
More Pricing Information
Features
AcumbamailAdobe Journey Optimizer
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acumbamail
8.2
1 Ratings
3% above category average
Adobe Journey Optimizer
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content9.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing5.01 Ratings00 Ratings
Mobile optimization5.01 Ratings00 Ratings
Email deliverability reporting5.01 Ratings00 Ratings
List management10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acumbamail
8.3
1 Ratings
9% above category average
Adobe Journey Optimizer
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports9.01 Ratings00 Ratings
Custom reports7.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acumbamail
9.0
1 Ratings
13% above category average
Adobe Journey Optimizer
-
Ratings
Email Accessibility Tools8.01 Ratings00 Ratings
Spelling and Grammar Check9.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
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User Ratings
AcumbamailAdobe Journey Optimizer
Likelihood to Recommend
8.0
(1 ratings)
7.9
(16 ratings)
Usability
-
(0 ratings)
7.1
(16 ratings)
User Testimonials
AcumbamailAdobe Journey Optimizer
Likelihood to Recommend
Acumbamail
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
Read full review
Pros
Acumbamail
  • Creating Landing Pages.
  • Built in Automations.
  • Email List Maintenance.
  • The email editor is simple to use and very intuitive.
Read full review
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
Read full review
Cons
Acumbamail
  • The online support is excellent, but the written support is sometimes in Spanish.
  • Setting up your account for better email deliverability takes some time.
  • It's a newer program, so there is definitely some room for improvement in the user interface.
Read full review
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
Read full review
Usability
Acumbamail
No answers on this topic
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
Read full review
Alternatives Considered
Acumbamail
Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Read full review
Return on Investment
Acumbamail
  • Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Read full review
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Read full review
ScreenShots

Acumbamail Screenshots

Screenshot of Visual editorScreenshot of Acumbamail's reporting dashboardScreenshot of Acumbamail's templates

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer