Acxiom Real Identity vs. Opensend

Acxiom Real Identity

2 Reviews and Ratings

Opensend

14 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Acxiom Real Identity	Score10 out of 10	N/A	Acxiom Real Identity is a customer identity solution technology solution that enables users to identify and connect with consumers.	N/A
Opensend	Score9.8 out of 10	Small Businesses (1-50 employees)	Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.	$500 per month per seat

Pricing

Acxiom Real Identity

Opensend

No answers on this topic

Tier 1 - Direct to Consumer: $500
per month 2,000+ emails, 10-50k monthly visitors
Tier 2 - Direct to Consumer: $1000
per month 4,300+ emails, 50-150k monthly visitors
Tier 3 - Direct to Consumer: $2000
per month 9,500+ emails, 100-300k monthly visitors
Tier 1 - Business to Business: $5,988
per month 1,000 Contacts per month
Enterprise - Direct to Consumer or Business to Business: Contact Sales

Pricing Offerings
Acxiom Real Identity	Opensend
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Acxiom Real Identity	Opensend
Considered Both Products	Acxiom No answer on this topic	Opensend No answer on this topic
	Would buy again
	No answers on this topic	100% Would buy again 13 Answers
	Delivers good value for the price
	No answers on this topic	100% Delivers good value for the price 11 Answers
	Happy with the feature set
	No answers on this topic	100% Happy with the feature set 13 Answers
	Lived up to sales and marketing promises
	No answers on this topic	100% Lived up to sales and marketing promises 12 Answers
	Implementation went as expected
No answers on this topic	100% Implementation went as expected 13 Answers

Best Alternatives
	Acxiom Real Identity	Opensend
Small Businesses	FullContact Score8 out of 10	FullContact Score8 out of 10
Medium-sized Companies	No answers on this topic	No answers on this topic
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Acxiom Real Identity	Opensend
Likelihood to Recommend	- (0 ratings)	9.7 (12 ratings)
Likelihood to Renew	- (0 ratings)	8.2 (1 ratings)
Usability	- (0 ratings)	9.7 (12 ratings)
Contract Terms and Pricing Model	- (0 ratings)	8.2 (1 ratings)
Professional Services	- (0 ratings)	7.3 (1 ratings)
Vendor post-sale	- (0 ratings)	8.2 (1 ratings)
Vendor pre-sale	- (0 ratings)	8.2 (1 ratings)

User Testimonials
	Acxiom Real Identity	Opensend
Likelihood to Recommend	Acxiom No answers on this topic	Opensend Opensend is a very trusted data partner that identifies anonymous visitors to your site so that you can re-engage them. We were unaware just how much untapped revenue was just sitting on our site with our current site's traffic and it was extremely eye opening for us. Since installation we have added over 69k emails to our list and generated over $200k in revenue, all with this simple set-it-and-forget-it tool. Adrienne Dyer Creative Director Read full review
Pros	Acxiom No answers on this topic	Opensend Implementation was incredibly easy, and their team did most of the work for us. Team is very communicative and always willing to jump on a call to help with questions. The team is also very knowledgeable and listens to my concerns while offering great suggestions. The team is not overly pushy to add additional features. Kate Long Email Marketing & Retention Manager Read full review
Cons	Acxiom No answers on this topic	Opensend Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue. Verified User Read full review
Usability	Acxiom No answers on this topic	Opensend Super easy to use and implement, great customer support, the quality of the emails that Opensend provides is much higher than that of their competitors, which helps with deliverability and revenue. IT also makes sure that we aren't sending emails to unengaged users. I've tried all of the platforms of this kind, and Opensend is the best one! Incentivized Libie Motchan Co-Founder Read full review
Alternatives Considered	Acxiom No answers on this topic	Opensend I've selected Opensend between others because they're unique in their own dashboard and also the ways of identifying potential leads. It helps us clarify how big of an audience we have and also the content we're consistently posting/promoting. It's really good overall Incentivized Bryan Torres Marketing Assistant Read full review
Return on Investment	Acxiom No answers on this topic	Opensend Delivers Incremental Value Through Enhanced Email Collection Enables Us To Manage Down Paid Spend With Larger Owned Audiences Easy Setup Negates The Need To Involve Dev and IT Teams, Saving Valuable Internal Resource Time Sam Zivot Director Of Marketing Read full review
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