TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adapt.io

    Score8 out of 10
    N/AAdapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…N/A

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    Pricing
    Adapt.ioClay
    Editions & Modules
    No answers on this topic
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Adapt.ioClay
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Adapt.ioClay
    Considered Both Products
    Adapt.io
    No answer on this topic
    Clay Labs Inc. (dba Clay)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    102 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    101 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    92 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    87 Answers
    Features
    Adapt.ioClay
    Prospecting
    Comparison of Prospecting features of Adapt.io and Clay
    Feature
    Adapt.io
    7.2
    1 Ratings
    7% below category average
    Clay
    8.2
    95 Ratings
    6% above category average
    Advanced search7.01 Ratings8.393 Ratings
    Identification of new leads7.01 Ratings8.287 Ratings
    List quality6.01 Ratings7.986 Ratings
    List upload/download7.01 Ratings9.083 Ratings
    Ideal customer targeting7.01 Ratings8.01 Ratings
    Load time/data access9.01 Ratings7.688 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Adapt.io and Clay
    Feature
    Adapt.io
    7.3
    1 Ratings
    6% below category average
    Clay
    8.3
    86 Ratings
    7% above category average
    Contact information6.01 Ratings8.186 Ratings
    Company information8.01 Ratings8.685 Ratings
    Industry information8.01 Ratings8.284 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Adapt.io and Clay
    Feature
    Adapt.io
    6.4
    1 Ratings
    15% below category average
    Clay
    8.0
    84 Ratings
    7% above category average
    Salesforce integration6.01 Ratings8.266 Ratings
    Company/business profiles6.01 Ratings8.382 Ratings
    Automatic data refresh7.01 Ratings7.01 Ratings
    Tags7.01 Ratings00 Ratings
    Filters and segmentation6.01 Ratings8.01 Ratings
    Lead qualification process00 Ratings8.578 Ratings
    Smart lists and recommendations00 Ratings8.01 Ratings
    Data hygiene00 Ratings8.180 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Adapt.io and Clay
    Feature
    Adapt.io
    -
    Ratings
    Clay
    7.9
    64 Ratings
    6% above category average
    Sales email templates00 Ratings7.964 Ratings
    Best Alternatives
    Adapt.ioClay
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Crunchbase
    Score6.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adapt.ioClay
    Likelihood to Recommend
    6.0
    (1 ratings)
    9.4
    (102 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (102 ratings)
    User Testimonials
    Adapt.ioClay
    Likelihood to Recommend
    Adapt.io
    This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
    Incentivized
    Read full review
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
    Read full review
    Pros
    Adapt.io
    • Finding email addresses of potential clients.
    • Company info in terms of revenue and number of employees
    • Contact discovery in terms of location, role and industry
    Incentivized
    Read full review
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
    Read full review
    Cons
    Adapt.io
    • I don't see any need of improvement
    • Industry Filters can be more specific.
    • Number of credits are less.
    Incentivized
    Read full review
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
    Read full review
    Likelihood to Renew
    Adapt.io
    No answers on this topic
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
    Read full review
    Usability
    Adapt.io
    No answers on this topic
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
    Read full review
    Alternatives Considered
    Adapt.io
    Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
    Incentivized
    Read full review
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
    Read full review
    Return on Investment
    Adapt.io
    • Helped me increase the volume of outreach
    • Helped me find relevant data of people to connect with
    • The ROI can take time to achieve as the number of credits are less.
    Incentivized
    Read full review
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
    Read full review
    ScreenShots