TrustRadius

Adform FLOW

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Pricing
Adform FLOW
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Adform FLOW
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Adform FLOW
Considered Both Products
Adform FLOW
Verified User
Anonymous
Chose Adform FLOW
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
AM
Anshumali Mishra
Manager Sales & Research
Chose Adform FLOW
First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our …
Verified User
Anonymous
Chose Adform FLOW
They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its …
Features
Adform FLOW
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
Ratings
13% above category average
Data Transfer8.80 Ratings
DSP integration8.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
Ratings
2% above category average
Ad campaign creation7.50 Ratings
Ad deployment7.70 Ratings
Display advertising9.00 Ratings
Ad display and retargeting segmentation8.00 Ratings
Sequence targeting8.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
Ratings
3% above category average
Ad dashboards9.00 Ratings
Ad performance reports8.00 Ratings
Ad conversion tracking7.50 Ratings
Ad attribution reporting7.50 Ratings
Cross-channel ad management8.70 Ratings
Ad forecasting and optimization7.50 Ratings
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Adform FLOW
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User Ratings
Adform FLOW
Likelihood to Recommend
7.7
(0 ratings)
Support Rating
6.0
(0 ratings)
User Testimonials
Adform FLOW
Likelihood to Recommend
It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Pros
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
Verified User
Anonymous
Read full review
Cons
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Support Rating
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Alternatives Considered
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
Read full review
Return on Investment
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
Read full review
ScreenShots