What users are saying about

Basis DSP

11 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Basis DSP

11 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Basis DSP

Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Basis DSP
9.0
Data Transfer
AdGear Advertiser
4.0
Basis DSP
9.0
DSP integration
AdGear Advertiser
3.0
Basis DSP

Ad Campaigns

AdGear Advertiser
3.8
Basis DSP
8.2
Ad campaign creation
AdGear Advertiser
3.0
Basis DSP
8.8
Ad deployment
AdGear Advertiser
5.0
Basis DSP
8.7
Display advertising
AdGear Advertiser
4.0
Basis DSP
9.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Basis DSP
8.4
Sequence targeting
AdGear Advertiser
4.0
Basis DSP
6.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
Basis DSP
6.4
Ad dashboards
AdGear Advertiser
3.0
Basis DSP
5.7
Ad performance reports
AdGear Advertiser
5.0
Basis DSP
6.2
Ad conversion tracking
AdGear Advertiser
3.0
Basis DSP
6.4
Ad attribution reporting
AdGear Advertiser
6.0
Basis DSP
7.5
Cross-channel ad management
AdGear Advertiser
4.0
Basis DSP
7.5
Ad forecasting and optimization
AdGear Advertiser
4.0
Basis DSP
5.3

Pros

  • Easy setup
  • Smart product
No photo available
  • Native Advertising
  • Audience Prospecting and reach
  • Hyperlocal Targeting
Dallas Keefe profile photo

Cons

  • Slow design
  • Needs more analytics
No photo available
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Dallas Keefe profile photo

Usability

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

No score
No answers yet
No answers on this topic
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Screenshots

Basis DSP

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details