What users are saying about
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39 Ratings
4 Ratings
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Score 7.3 out of 101

Terminus ABM Platform

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Terminus ABM Platform

I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Terminus ABM Platform
Data Transfer
AdGear Advertiser
4.0
Terminus ABM Platform
DSP integration
AdGear Advertiser
3.0
Terminus ABM Platform

Ad Campaigns

AdGear Advertiser
3.8
Terminus ABM Platform
Ad campaign creation
AdGear Advertiser
3.0
Terminus ABM Platform
Ad deployment
AdGear Advertiser
5.0
Terminus ABM Platform
Display advertising
AdGear Advertiser
4.0
Terminus ABM Platform
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Terminus ABM Platform
Sequence targeting
AdGear Advertiser
4.0
Terminus ABM Platform

Ad Reporting & Analytics

AdGear Advertiser
4.2
Terminus ABM Platform
Ad dashboards
AdGear Advertiser
3.0
Terminus ABM Platform
Ad performance reports
AdGear Advertiser
5.0
Terminus ABM Platform
Ad conversion tracking
AdGear Advertiser
3.0
Terminus ABM Platform
Ad attribution reporting
AdGear Advertiser
6.0
Terminus ABM Platform
Cross-channel ad management
AdGear Advertiser
4.0
Terminus ABM Platform
Ad forecasting and optimization
AdGear Advertiser
4.0
Terminus ABM Platform

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

Terminus ABM Platform

  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
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Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

Terminus ABM Platform

  • Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
  • Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
  • Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
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Likelihood to Renew

AdGear Advertiser

No score
No answers yet
No answers on this topic

Terminus ABM Platform

Terminus ABM Platform 7.0
Based on 1 answer
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.
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Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

Terminus ABM Platform

Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push us to continuously improve. Terminus enables us to quickly develop and execute new strategies as we rapidly expand into new verticals and segments. Alternatively, I have not found other solutions to have the same level of one-stop-shop, and I have not found other companies to be as engaged in customer success as a part of the package (vs paid support).
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Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

Terminus ABM Platform

  • Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
  • Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
  • Message refinement - thinking about different groups/buckets helped inform our messaging strategy
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Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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