Terminus ABM Platform

Terminus ABM Platform

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Score 7.3 out of 100
Terminus ABM Platform

Overview

Recent Reviews

Terminus Scales Personalization

9 out of 10
September 12, 2020
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in …
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Awards

TrustRadius Award Top Rated 2020

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What is Terminus ABM Platform?

The Terminus Account-Based Marketing Platform is an end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise and reporting on the revenue outcomes that matter.…

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Product Details

What is Terminus ABM Platform?

The Terminus Account-Based Marketing Platform is an end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise and reporting on the revenue outcomes that matter.

Target: Unify first and third-party data by using the Terminus Account Hub to gain a 360-degree view of all accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize ABM efforts as one team.

Engage: Launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Engage target accounts across the open web, social, inbox and on a website by using email signature marketing, web personalization, LinkedIn ads, and its advanced advertising capabilities to tell an end-to-end digital story.

Activate: Terminus puts the most valuable account data in the hands of sales teams by pushing aggregated, account-level engagement data directly to Salesforce. Enabling sales teams to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out.

Measurement: Report on, compare, and optimize efforts across different segments of accounts using its ABM Scorecard with Trends and prove how an ABM program is impacting revenue.

Terminus ABM Platform Features

  • Supported: Ad Targeting
  • Supported: LinkedIn Ads
  • Supported: Email Signature Marketing
  • Supported: Web Personalization
  • Supported: Advanced Attribution Measurement
  • Supported: Revenue Measurement
  • Supported: Retargeting
  • Supported: Sales Activation
  • Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Use the Tactic Details page to understand how you're engaging your targeted accounts. You can easily view clicks, views, spend, etc. to more thoroughly understand your advertising efforts.Great account-based marketing starts with bringing all your account and contact data together in a single place where you can quickly analyze and act on it – before the competition. Account Hub leverages our B2B Account Graph to automatically ingest your first and third-party account data to deliver a complete picture of your target accounts, and use that data to create and manage target account audiences for all of your account-based marketing and sales programs.Account-Based Analytics has everything you need to measure your account-based marketing program. Use the ABM Scorecard to surface executive-level revenue reporting metrics.Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Engage accounts earlier with precision display and LinkedIn advertising. Get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Activate your Sales team with Account Insights and help your sales team set more qualified meetings with ABM.

Sales is a numbers game – every activity needs to be optimized for the highest likelihood of getting a response, adding value, and building prospect interest. That means everything from when you send, to what you send, to who you send it to.

Turn your ABM data into your SDR’s best bet on who to contact, how to personalize, and when to drive for that meeting.Hold both marketing and sales accountable for pipeline and revenue with one customizable scorecard. It’s the easiest way to track, compare, and optimize your ABM results across different segments of accounts and prove that you’re growing revenue efficiently.Get an instant snapshot of your ABM performance, easily track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps every member of your team on top of the numbers and gives your executives an easy way to visualize ABM’s impact on revenue.ABM Scorecard with Trends helps marketers easily report on and communicate the pipeline and revenue performance of their programs - without hours of manual effort from Marketing Ops. Easily slice, dice, and visualize the data to deliver key insights to your leadership team at a moment’s notice. Implement the new gold standard in B2B funnel measurement, with trended views designed to give you the insight to act. The Next Generation of the B2B FunnelYour out of the box ABM Scorecard will change the way you view your B2B funnel. Quickly see anonymous engagement data, campaign performance, and business outcomes all in one place so you can spend less time analyzing and more time doing. Learning what is working and proving ROI has never been easier.

Terminus ABM Platform Videos

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices. B2B growth teams use Terminus to: - Target the right accounts with fit, intent, and engagement data. - Engage kn...
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Phononic is a startup with limited internal resources, so they needed a partner to scale their account-based marketing strategy. Enter Terminus Professional Services. With this new collaboration, Phononic is entering new verticals, better aligning with sales, and seeing marke...
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Snowflake started ABM with a simple goal: get high-priority accounts to click on personalized ads. Now, with the help of Terminus, they've scaled an ABM program that allows them to run hundreds of concurrent ABM campaigns with customized, ungated content journeys for every sin...
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Terminus ABM Platform Downloadables

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%

Terminus ABM Platform Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Comparisons

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Reviews and Ratings

 (71)

Ratings

Reviews

(1-25 of 30)
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Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.
  • Lead nurturing
  • B2B targeting
  • Signal reporting
  • Proving ROI
  • Slow UX
  • Banner updates
If you have a B2B business where it is hard to target individuals at specific companies, Terminus ABM is the solution. They can take your 1P CRM data and match it to their identity graph along with enriching segments to help grow your customer base. The platform is simple to use and is a leader in the space.
September 22, 2021

Turbocharge your ABM

Score 10 out of 10
Vetted Review
Verified User
Review Source
It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.
  • Intent measurement through bombora
  • Building targeted advertising lists
  • Managing our ad spend
  • Attribution
  • Detailed source information on site visits
  • Improved IP tracking of chats on site
Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Terminus ABM Platform to support our Account-Based Marketing strategies.

It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.

It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
  • Advertising to the right accounts
  • Activating sales with intent and engagement information through alerts and dashboards
  • Activating campaigns using intent and engagement information
  • Artificial Intelligence for sales readiness predictions
  • Self-service alert system
  • More advertising channels (outside of display and LinkedIn) would be nice
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Kai Crow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing strategy, and Terminus ABM Platform allows us to run awareness and lead gen campaigns specifically targeting just those accounts.

We also use intent data within Terminus ABM Platform to tailor the advertising which we are serving to a particular account. Those target lists are also synced to LinkedIn Ads to give us a similar level of targeting in LinkedIn. This data also helps inform our more [hands-on] sales activity with those accounts all the way through the funnel.
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
  • Integration with HubSpot is lacking
  • Interface can be slow and a bit clunky at times
  • Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)
Terminus ABM Platform is ideal if you have a strong ABM focus, as the name would suggest. If you're focused on building awareness and providing "air cover" to support sales activity, I think it's great – they have a clear advantage in the quality of display ad networks they can serve content on.

Probably not so useful if you're operating with a more traditional inbound strategy as display ads tend to be better for the above use case than lead generation campaigns. However, that said, it gives much better retargeting capability than other platforms, so that would be useful in supporting inbound campaigns.
Angelica Pappas-Tindell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.
  • Real time intent data & segmentation based on intent spikes
  • Ad delivery based on engagement & ideal company profile
  • The chat interface & routing makes it easier to address potential objectives
  • The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
  • IP detection has been a little less than accurate
  • Reporting could be more robust for better insights
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.
  • [It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
  • [The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
  • [The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.
  • The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.
Terminus ABM Platform is best suited for a wide variety of companies that are really looking to scale their go-to-market efforts. To get the most out of the platform I would really recommend that you bring on a majority if not all of the experiences they offer.
Jim Lillig | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Terminus ABM Platform handles our programmatic media buying duties in a self-service platform.
  • Serves ads
  • Displays stats
  • Helps analyze data
  • Data reporting in real time would be an improvement
  • Adding benchmarks would be helpful
If you are looking to serve programmatic campaigns in a very structured manner, Terminus ABM Platform is an excellent choice. It integrates with SF very well and the onboarding was extremely helpful.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Marketing:
We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics.

Sales/CS:
We use it to serve up account intelligence insights to our sales and CS teams, creating alignment across the rev org as it relates to our target/high-fit accounts.
  • Targeted digital ABM campaigns at scale
  • Sales intelligence and insights for target accounts
  • ABM reporting and analytics
  • Deeper "dark funnel" account signals and intelligence
  • Integrations with other key tech (Gainsight, Salesloft, Slack, etc.)
  • More coordinated robust sales and marketing orchestration
Great for enterprise and mid-market companies looking to start ABM programs or scale existing ones.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.
  • Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
  • Actionable, timely insights with 1st and 3rd party intent signals.
  • Highly customizable, often incorporating user feedback directly into the product.
  • Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.
Daniel Englebretson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.

100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
  • ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
  • ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
  • Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
  • The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
  • Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
The Terminus platform is well suited when you are targeting businesses that have websites. If you are trying to target individuals (B2C) or very small companies that do not have websites, then you will not realize the full potential of Terminus.

However, if you are targeting multiple departments at lots of accounts, then Terminus is your answer. You can dial up and down by role or by account, and you can further transition from shotgun marketing to rifle shot marketing.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners targeted at specific customers.
  • Easy to create and launch a new campaign.
  • Simple integration with Gmail.
  • More streamlined employee profiles with fewer fields.
I would highly recommend Terminus for any company that is looking to manage their email signatures and add campaign banners to these signatures. It makes this possible and extremely simple to manage.
Justin Roodman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform is primarily used for display advertising, using banner ads of assorted common sizes, which can be delivered based on prospect company, position within the company, and intent topics.
  • They offer banner design services, and their pricing is pretty fair.
  • The learning curve is simple with their platform.
  • They produce a lot of educational content that can be useful for marketing ideas.
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).
Score 9 out of 10
Vetted Review
Verified User
Review Source
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.
  • Personalized Outreach
  • Funneling Prospects
  • Lead Conversion
  • Sales-specific tools
  • Permission-based functionality
Terminus is well suited for sophisticated Marketing teams to be able to systematically approach converting Marketing Qualified Leads into Sales Qualified Leads. It cuts through the teemingly thousands of other forms of outreach that prospects are receiving, and gives them a full-view, personalized marketing playbook to convert.

It would be less appropriate for companies who receive the majority of their leads through general run-rate inbound leads.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.
  • Terminus provides great insight into the effectiveness of account-based marketing efforts.
  • Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
  • Terminus' insights allow us to optimize our efforts and marketing efforts.
  • Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
  • Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
  • Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
This is very helpful in enterprise settings to develop actionable insight of marketing efforts against key targets. I think the bigger the potential customers are, the more value Terminus would have. In our model, we target relatively few very large companies and it is very useful. I don't know how Terminus would perform against a larger, shallower target market, but I bet it is still effective.
Score 4 out of 10
Vetted Review
Verified User
Review Source
I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing attribution data, which BrightFunnel was supposed to provide. We actually decided to move away from BrightFunnel starting in 2019, since it was not showing the level of detail that we wanted. Also, the data we pulled from BrightFunnel didn't have any validity with our stakeholders, since it was so easy to manipulate.
  • Great at understanding our offline campaign touchpoints
  • Couldn't build out the whole multi-attribution model
  • Hard to customize
It was very difficult to track back all of our digital marketing investments in BrightFunnel.
April 08, 2019

Do your research!

Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.
  • It has the potential to be a powerful tool.
  • Vast amount of salesforce fields available to be mapped
  • Mostly accurate data
  • Bugs - lots of buggy issues
  • More flexibility in what you can pull into columns
  • User experience
Terminus/BF has the structure for good reporting for attribution. Often times the data doesn't match up though. Little things here and there are frustrating like when you set specific filters to a view then filters disappear and you have to reset them. We do use the tool pretty frequently but during intense use, we often come away complaining about the tool.
Will Devlin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.
  • Targeted advertising
  • ABM reporting metrics
  • Customer support
  • Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
  • Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
  • Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.
Terminus is well-suited for broad account-based ad targeting. Their product enhancements looked really great, but their pricing started going up accordingly and we didn't engage with them beyond the basic account-based advertising. They're great to work with and are passionate about ABM, and it's been encouraging to watch them grow and help businesses grow. If you have money to spend and are thinking about diving into ABM, definitely look at Terminus.
Score 5 out of 10
Vetted Review
Verified User
Review Source
We're using Terminus for multi-touch attribution, and it is being used by our marketing department at a global level. It helps ensure we are spending money on the right events/campaigns, etc.
  • Touchpoints over time on an opportunity.
  • Tells us which campaigns were most successful in terms of attribution.
  • Great for looking at different attribution models.
  • It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting
I think it's great for attribution reporting purposes; however, there are other tools out there that seem to be further along.
April 07, 2019

Great ABM Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.
  • Targeting ads at ICP companies.
  • Measuring marketing effectiveness against sales pipeline and revenue.
  • Seeing target accounts in one hub and analyzing their current status.
  • The UI in the ad platform isn't the best, it could be refined.
  • Updating the hub more than once a day.
Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.
  • Evenly weighted multi-touch attribution.l
  • Other attribution models such as 40-20-40.
  • Visualizing campaign performance in different models side by side.
  • Visualizing campaign performance by channel side by side.
  • Ease of integration with SFDC.
  • Ability to see the difference between pre and post opportunity touches.
  • The cards or tiles in the dashboard can be cumbersome to set up.
  • There can be caching issues that display incorrect values.
Terminus is well suited to provide a high-level correlation between marketing campaigns and pipe or revenue dollars. It makes it very easy to communicate ROI and relative performance of tactics and channels at a high level, or very granular events, webinars, assets, and collateral. A lot of this relies on how the tool is set up and the structure of the sales cycle. This may be more useful in longer cycle deals where there are many marketing touches that occur before a win.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.
  • They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
  • Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
  • Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
  • I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
Terminus is well suited for any company that wants to have a targeted approach to who they want to reach. This would not be applicable to a B2C company, but for B2B companies with specific goals and targets identified, Terminus is an ideal way to implement as apart of a broader marketing strategy.
Sam Kuehnle | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.
  • Offline campaign tracking
  • Ease of setup
  • Reporting
  • Online tracking
  • Customizations
  • Building out an ideal total customer journey
Terminus was great in understanding how all of the offline campaign touchpoints tied back to the sales cycle. Where it was difficult was when trying to map all of the online touchpoints to the sales cycle as it struggled to pull in all relevant information from the web to piece it together with offline.
Zach Garrett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sigstr is being used by our sales and customer service team. This solution has really helped us standardize on a clean and consistent brand template for our email signatures. We are also driving traffic to events and products via campaigns.
  • Campaign analytics.
  • Integrations with HubSpot.
  • Automation of standardization.
  • Admin user interface can be challenging and could be improved.
  • The onboarding process can be a heavy workload for a team up front.
1. Sigstr is a great solution if you have people across your company using a variety of email signature templates, quotes, and contact details. This solution allows you to standardize everyone on one template, making your company look more professional and providing customers a better user experience.

2. Sigstr is also great for companies who have a large sales team that is spread throughout the US or world. The campaign feature allows you to drive consistent messaging to a broad audience.
Rachel Green | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Dyknow has the base Sigstr package which allows our team to differentiate Sigstr banner content by the sender-based user group they belong to (ex: sales, marketing, support, etc.). We update our banners frequently to promote fresh new content, events, and announcements. Sigstr allows us to expand our teams' reach in other avenues of the business beyond the copy displayed in the email, without any extra personal effort.
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
  • Example Sigstr templates in the product to download.
  • Minimal glitches with the green circle that shows which campaign is live.
  • None- everything else is great!
The lower the Sigstr package your company has, the less personalized you can be with your content. For example, since our company has the lowest package for sender-based campaigns, we are unable to do ABM targeting, gather relationship intelligence, and sync with other technology platforms such as HubSpot and Salesforce. With that said, the value you get out of Sigstr depends on how much you put into it (updating your campaigns frequently, testing what resonated with which audience and why).
Jesse Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is being used by our SDR and marketing team. It gives another path for entry into our funnel via email signature banners that click over to our website. Based on where a user is in our funnel, we will serve a different banner that sends a user to an appropriate piece of content.
  • Flexible customer success team
  • Integrations to many other systems
  • Robust reporting
  • UX can be a little wonky
  • Not a ton of clicks generating from some campaigns
  • Turning off campaigns is annoying
  • Well suited for ABM strategies and complementing other programs
  • Not as appropriate if you don't have a plan around delivering relevant content to users
  • Suited for B2B marketing teams
  • Not as much so for B2C brands or companies