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September 17, 2020
Terminus - Just a Mediocre ABM platform
We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform is primarily used for display advertising, using banner ads of assorted common sizes, which can be delivered based on prospect company, position within the company, and intent topics.
- They offer banner design services, and their pricing is pretty fair.
- The learning curve is simple with their platform.
- They produce a lot of educational content that can be useful for marketing ideas.
- Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
- Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
- Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
- There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
September 12, 2020
Terminus Scales Personalization
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.
- Personalized Outreach
- Funneling Prospects
- Lead Conversion
- Sales-specific tools
- Permission-based functionality
April 08, 2019
Great for targeting accounts with specific ads
We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.
- Targeted advertising
- ABM reporting metrics
- Customer support
- Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
- Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
- Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.
April 08, 2019
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
- ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
- ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
- Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
- The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
- Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.
- Offline campaign tracking
- Ease of setup
- Reporting
- Online tracking
- Customizations
- Building out an ideal total customer journey
Terminus is being used to drive the sales funnel and accelerate growth. Terminus is a great solution to begin to understand the B2B solution. Terminus give access to account-based marketing and this strategy has helped us target prospects and create strategies. This CRM has given us some useful data and help target the higher value clients.
- Targets the right clients
- Real-time data
- Creates new campaigns
- More options when creating campaigns
- Coaches to help use the platform for best ROI
We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.
- Terminus provides great insight into the effectiveness of account-based marketing efforts.
- Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
- Terminus' insights allow us to optimize our efforts and marketing efforts.
- Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
- Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
- Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.
- It has the potential to be a powerful tool.
- Vast amount of salesforce fields available to be mapped
- Mostly accurate data
- Bugs - lots of buggy issues
- More flexibility in what you can pull into columns
- User experience
We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.
- Targeting ads at ICP companies.
- Measuring marketing effectiveness against sales pipeline and revenue.
- Seeing target accounts in one hub and analyzing their current status.
- The UI in the ad platform isn't the best, it could be refined.
- Updating the hub more than once a day.
April 05, 2019
Visually Appealing Multi-Touch Attribution
We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.
- Evenly weighted multi-touch attribution.l
- Other attribution models such as 40-20-40.
- Visualizing campaign performance in different models side by side.
- Visualizing campaign performance by channel side by side.
- Ease of integration with SFDC.
- Ability to see the difference between pre and post opportunity touches.
- The cards or tiles in the dashboard can be cumbersome to set up.
- There can be caching issues that display incorrect values.
April 04, 2019
Terminus is a great product with great service
Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.
- They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
- Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
- Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
- I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
April 09, 2019
Mapped out half of our customer journey
I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing attribution data, which BrightFunnel was supposed to provide. We actually decided to move away from BrightFunnel starting in 2019, since it was not showing the level of detail that we wanted. Also, the data we pulled from BrightFunnel didn't have any validity with our stakeholders, since it was so easy to manipulate.
- Great at understanding our offline campaign touchpoints
- Couldn't build out the whole multi-attribution model
- Hard to customize
We're using Terminus for multi-touch attribution, and it is being used by our marketing department at a global level. It helps ensure we are spending money on the right events/campaigns, etc.
- Touchpoints over time on an opportunity.
- Tells us which campaigns were most successful in terms of attribution.
- Great for looking at different attribution models.
- It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting
December 12, 2018
An ABM tool made for everyone...not just marketing gurus
We are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.
- Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
- The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
- Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
- They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
- I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
- For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
May 01, 2015
Account-based marketing at scale
The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.
- Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
- The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
- Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
- I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
August 23, 2018
Terminus - Promises to Take ABM by Storm
The Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.
- The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
- Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
- Their support team has been responsive and attentive to our all our questions.
- Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
- Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
- Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
- Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
We decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.
- Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private.
- A lot of things are customizable. You can set up your filters based on how you organize your system.
- Customer Success team is absolutely stellar. Really invested in helping your company.
- The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.
We have a marketing team of five people and Terminus has been a great solution to help us dive into advertising. We previously dabbled in social advertising and Google Adwords - but turned to Terminus when we were looking to take our advertising strategy to the next level. They have helped us target top of the funnel retargeting campaigns and reactivate leads that are currently in the funnel - so a true full funnel advertising strategy that helps us to accelerate their pipeline velocity. Plus their team is extremely nice and helpful!
- Easy to use platform
- Multi channel advertising
- Retargeting with contacts in Salesforce
- The full integration with Salesforce is not in place yet
- Legally you can't track ads seen by person
- Ads take some experimenting and its not always clear what will work best
Terminus ABM Platform Scorecard Summary
About Terminus ABM Platform
The Terminus Account-Based Marketing Platform is an end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise and reporting on the revenue outcomes that matter.
Target: Unify first and third-party data by using the Terminus Account Hub to gain a 360-degree view of all accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize ABM efforts as one team.
Engage: Launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Engage target accounts across the open web, social, inbox and on a website by using email signature marketing, web personalization, LinkedIn ads, and its advanced advertising capabilities to tell an end-to-end digital story.
Activate: Terminus puts the most valuable account data in the hands of sales teams by pushing aggregated, account-level engagement data directly to Salesforce. Enabling sales teams to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out.
Measurement: Report on, compare, and optimize efforts across different segments of accounts using its ABM Scorecard with Trends and prove how an ABM program is impacting revenue.
Categories: Ad Serving & Retargeting, Account-Based Marketing (ABM)
Terminus ABM Platform Screenshots
Terminus ABM Platform Integrations
Terminus ABM Platform Competitors
Terminus ABM Platform Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Required
Terminus ABM Platform Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 25% | |
| Mid-Size Companies (51-500 employees) | 50% | |
| Enterprises (> 500 employees) | 25% |
Terminus ABM Platform Support Options
| Paid Version | |
|---|---|
| Phone | |
| FAQ/Knowledgebase | |
| Video Tutorials / Webinar |
Terminus ABM Platform Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Languages: | English |