Terminus ABM Platform

Score8 out of 10

79 Reviews and Ratings

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Categories & Use Cases

Media

The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.

The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.

Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.

Configurable dashboards track engagement milestones and revenue progress by account segment or business type.

Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.

Account Insights to help sales teams set more qualified meetings with ABM.

A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.

A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.

ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

1 / 9

Kai Crow View profile

Head Of Marketing in Marketing at Joyous (11-50 employees employees)

Pros

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Cons

Integration with HubSpot is lacking
Interface can be slow and a bit clunky at times
Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Return on Investment

Given us a significant increase in visibility within our target accounts
Increase organic web traffic from target accounts
Given use the ability to measure and track those metrics over time (we previously didn't have the ability to track most of the data Terminus ABM Platform gives us, so it's hard to compare before and after, but can see [an] increase since using Terminus ABM Platform)

Alternatives Considered

6sense, RollWorks and Triblio

Angelica Pappas-Tindell View profile

Analytics & Digital Strategy Consultant in Marketing at Elevated Third (11-50 employees employees)

Pros

Real time intent data & segmentation based on intent spikes
Ad delivery based on engagement & ideal company profile
The chat interface & routing makes it easier to address potential objectives

Cons

The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
IP detection has been a little less than accurate
Reporting could be more robust for better insights

Return on Investment

Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
900% increase in deal size after using chat with our advertising campaigns
50% higher attendance for our events when leveraging our intent data for targeting

Alternatives Considered

Demandbase

Joseph Alleruzzo View profile

Director in Marketing at Havas Media (5001-10,000 employees employees)

Use Cases and Deployment Scope

Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.

Pros

Lead nurturing
B2B targeting
Signal reporting

Cons

Proving ROI
Slow UX
Banner updates

Return on Investment

Salesforce integration
Speed to market for launch
Targeting

Alternatives Considered

Demandbase

Jack Knoesel

Buisness Development Rep in Sales at Elevated Third (11-50 employees employees)

Pros

Intent measurement through bombora
Building targeted advertising lists
Managing our ad spend

Cons

Attribution
Detailed source information on site visits
Improved IP tracking of chats on site

Return on Investment

Increased target intelligence
Increased deal size
Decreased deal cycle

Alternatives Considered

Demandbase

Corrina Owens

Marketing Director in Marketing at Profisee (51-200 employees employees)

Pros

Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
Actionable, timely insights with 1st and 3rd party intent signals.
Highly customizable, often incorporating user feedback directly into the product.

Cons

Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.

Return on Investment

Terminus ABM Platform has positively impacted our ability to impact more of an account across multiple mediums at scale.
Deploying our programs through the Terminus ABM platform has [decreased] the time it takes for our prospects to move through the pipeline and close more of the right fit accounts, faster.

Alternatives Considered

Demandbase, RollWorks and Triblio

Demandbase One

Engagio, now part of Demandbase

6sense

AdRoll ABM

Terminus ABM Platform