Terminus ABM Platform

Terminus ABM Platform Reviews

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September 22, 2021

Best option if you want quality ABM display ads. Hands down

Head Of Marketing

Joyous (Computer Software, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing strategy, and Terminus ABM Platform allows us to run awareness and lead gen campaigns specifically targeting just those accounts.

We also use intent data within Terminus ABM Platform to tailor the advertising which we are serving to a particular account. Those target lists are also synced to LinkedIn Ads to give us a similar level of targeting in LinkedIn. This data also helps inform our more [hands-on] sales activity with those accounts all the way through the funnel.

Pros and Cons

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Integration with HubSpot is lacking
Interface can be slow and a bit clunky at times
Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Likelihood to Recommend

Terminus ABM Platform is ideal if you have a strong ABM focus, as the name would suggest. If you're focused on building awareness and providing "air cover" to support sales activity, I think it's great – they have a clear advantage in the quality of display ad networks they can serve content on.

Probably not so useful if you're operating with a more traditional inbound strategy as display ads tend to be better for the above use case than lead generation campaigns. However, that said, it gives much better retargeting capability than other platforms, so that would be useful in supporting inbound campaigns.

September 22, 2021

Terminus ABM Platform - If you love insight, you will love this

Angelica Pappas-Tindell

Analytics & Digital Strategy Consultant

Elevated Third (Marketing & Advertising, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.

Pros and Cons

Real time intent data & segmentation based on intent spikes
Ad delivery based on engagement & ideal company profile
The chat interface & routing makes it easier to address potential objectives

The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
IP detection has been a little less than accurate
Reporting could be more robust for better insights

Likelihood to Recommend

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

September 22, 2021

Turbocharge your ABM

Buisness Development Rep

Elevated Third (Marketing & Advertising, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.

Pros and Cons

Intent measurement through bombora
Building targeted advertising lists
Managing our ad spend

Attribution
Detailed source information on site visits
Improved IP tracking of chats on site

Likelihood to Recommend

Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.

September 22, 2021

Launch Multi-channel ABM Programs at Scale

Marketing Director

Profisee (Computer Software, 51-200 employees)

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.

Pros and Cons

Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
Actionable, timely insights with 1st and 3rd party intent signals.
Highly customizable, often incorporating user feedback directly into the product.

Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.

Likelihood to Recommend

Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.

September 16, 2021

Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.

Daniel Englebretson

Director, Integrated Marketing

Phononic (Electrical/Electronic Manufacturing, 51-200 employees)

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.

100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.

Pros and Cons

ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.

The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.

Likelihood to Recommend

The Terminus platform is well suited when you are targeting businesses that have websites. If you are trying to target individuals (B2C) or very small companies that do not have websites, then you will not realize the full potential of Terminus.

However, if you are targeting multiple departments at lots of accounts, then Terminus is your answer. You can dial up and down by role or by account, and you can further transition from shotgun marketing to rifle shot marketing.

November 10, 2021

Terminus ABM - Great for Beginners

Joseph Alleruzzo

Director

Havas Media (Marketing and Advertising, 5001-10,000 employees)

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.

Pros and Cons

Lead nurturing
B2B targeting
Signal reporting

Proving ROI
Slow UX
Banner updates

Likelihood to Recommend

If you have a B2B business where it is hard to target individuals at specific companies, Terminus ABM is the solution. They can take your 1P CRM data and match it to their identity graph along with enriching segments to help grow your customer base. The platform is simple to use and is a leader in the space.

September 22, 2021

My Terminus ABM Platform experience

Digital Marketing Director

Remke Industries (Electrical & Electronic Manufacturing, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Terminus ABM Platform handles our programmatic media buying duties in a self-service platform.

Pros and Cons

Serves ads
Displays stats
Helps analyze data

Data reporting in real time would be an improvement
Adding benchmarks would be helpful

Likelihood to Recommend

If you are looking to serve programmatic campaigns in a very structured manner, Terminus ABM Platform is an excellent choice. It integrates with SF very well and the onboarding was extremely helpful.

September 22, 2021

Great platform to get started, or mature, through your ABM journey.

Verified User

Manager in Marketing

Marketing & Advertising Company, 201-500 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Terminus ABM Platform to support our Account-Based Marketing strategies.

It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.

It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.

Pros and Cons

Advertising to the right accounts
Activating sales with intent and engagement information through alerts and dashboards
Activating campaigns using intent and engagement information

Artificial Intelligence for sales readiness predictions
Self-service alert system
More advertising channels (outside of display and LinkedIn) would be nice

Likelihood to Recommend

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

September 22, 2021

All-in-one account based marketing solution

Verified User

Manager in Marketing

Consumer Goods Company, 51-200 employees

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.

Pros and Cons

[It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
[The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
[The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.

The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.

Likelihood to Recommend

Terminus ABM Platform is best suited for a wide variety of companies that are really looking to scale their go-to-market efforts. To get the most out of the platform I would really recommend that you bring on a majority if not all of the experiences they offer.

September 22, 2021

Scale and level-up your ABM strategy with Terminus ABM Platform

Verified User

Strategist in Marketing

Information Technology & Services Company, 1001-5000 employees

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Marketing:
We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics.

Sales/CS:
We use it to serve up account intelligence insights to our sales and CS teams, creating alignment across the rev org as it relates to our target/high-fit accounts.

Pros and Cons

Targeted digital ABM campaigns at scale
Sales intelligence and insights for target accounts
ABM reporting and analytics

Deeper "dark funnel" account signals and intelligence
Integrations with other key tech (Gainsight, Salesloft, Slack, etc.)
More coordinated robust sales and marketing orchestration

Likelihood to Recommend

Great for enterprise and mid-market companies looking to start ABM programs or scale existing ones.

March 25, 2021

Great Solution for Managing Email Signatures

Verified User

Vice-President in Marketing

Computer Software Company, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners targeted at specific customers.

Pros and Cons

Easy to create and launch a new campaign.
Simple integration with Gmail.

More streamlined employee profiles with fewer fields.

Likelihood to Recommend

I would highly recommend Terminus for any company that is looking to manage their email signatures and add campaign banners to these signatures. It makes this possible and extremely simple to manage.

September 17, 2020

Terminus - Just a Mediocre ABM platform

Digital Marketing Specialist

Sabey Data Centers (Information Technology & Services, 51-200 employees)

Score 5 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform is primarily used for display advertising, using banner ads of assorted common sizes, which can be delivered based on prospect company, position within the company, and intent topics.

Pros and Cons

They offer banner design services, and their pricing is pretty fair.
The learning curve is simple with their platform.
They produce a lot of educational content that can be useful for marketing ideas.

Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Likelihood to Recommend

If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).

September 12, 2020

Terminus Scales Personalization

Verified User

Executive in Sales

Marketing & Advertising Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.

Pros and Cons

Personalized Outreach
Funneling Prospects
Lead Conversion

Sales-specific tools
Permission-based functionality

Likelihood to Recommend

Terminus is well suited for sophisticated Marketing teams to be able to systematically approach converting Marketing Qualified Leads into Sales Qualified Leads. It cuts through the teemingly thousands of other forms of outreach that prospects are receiving, and gives them a full-view, personalized marketing playbook to convert.

It would be less appropriate for companies who receive the majority of their leads through general run-rate inbound leads.

March 08, 2019

How Your Company can Leverage Sigstr to Increase Event, Content, & Product Awareness

Marketing Demand Generation Manager

DyKnow (Education Management, 11-50 employees)

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Dyknow has the base Sigstr package which allows our team to differentiate Sigstr banner content by the sender-based user group they belong to (ex: sales, marketing, support, etc.). We update our banners frequently to promote fresh new content, events, and announcements. Sigstr allows us to expand our teams' reach in other avenues of the business beyond the copy displayed in the email, without any extra personal effort.

Pros and Cons

Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Example Sigstr templates in the product to download.
Minimal glitches with the green circle that shows which campaign is live.
None- everything else is great!

Likelihood to Recommend

The lower the Sigstr package your company has, the less personalized you can be with your content. For example, since our company has the lowest package for sender-based campaigns, we are unable to do ABM targeting, gather relationship intelligence, and sync with other technology platforms such as HubSpot and Salesforce. With that said, the value you get out of Sigstr depends on how much you put into it (updating your campaigns frequently, testing what resonated with which audience and why).

April 08, 2019

Great for targeting accounts with specific ads

VP, Marketing

MessageGears (Computer Software, 11-50 employees)

Score 7 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.

Pros and Cons

Targeted advertising
ABM reporting metrics
Customer support

Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.

Likelihood to Recommend

Terminus is well-suited for broad account-based ad targeting. Their product enhancements looked really great, but their pricing started going up accordingly and we didn't engage with them beyond the basic account-based advertising. They're great to work with and are passionate about ABM, and it's been encouraging to watch them grow and help businesses grow. If you have money to spend and are thinking about diving into ABM, definitely look at Terminus.

March 12, 2019

Solid solution for email signatures and campaigns

Director, CX Programs & Communities

Belden Inc. (Machinery, 5001-10,000 employees)

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Sigstr is being used by our sales and customer service team. This solution has really helped us standardize on a clean and consistent brand template for our email signatures. We are also driving traffic to events and products via campaigns.

Pros and Cons

Campaign analytics.
Integrations with HubSpot.
Automation of standardization.

Admin user interface can be challenging and could be improved.
The onboarding process can be a heavy workload for a team up front.

Likelihood to Recommend

1. Sigstr is a great solution if you have people across your company using a variety of email signature templates, quotes, and contact details. This solution allows you to standardize everyone on one template, making your company look more professional and providing customers a better user experience.

2. Sigstr is also great for companies who have a large sales team that is spread throughout the US or world. The campaign feature allows you to drive consistent messaging to a broad audience.

April 04, 2019

Works great for offline tracking, needs more functionality built out

Digital Marketing Manager

Blackbaud (Computer Software, 1001-5000 employees)

Score 5 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.

Pros and Cons

Offline campaign tracking
Ease of setup
Reporting

Online tracking
Customizations
Building out an ideal total customer journey

Likelihood to Recommend

Terminus was great in understanding how all of the offline campaign touchpoints tied back to the sales cycle. Where it was difficult was when trying to map all of the online touchpoints to the sales cycle as it struggled to pull in all relevant information from the web to piece it together with offline.

March 08, 2019

Sigstr is best in class for email signature marketing!

Account Based / Digital Marketing

AdRoll Group (Computer Software, 11-50 employees)

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

It is being used by our SDR and marketing team. It gives another path for entry into our funnel via email signature banners that click over to our website. Based on where a user is in our funnel, we will serve a different banner that sends a user to an appropriate piece of content.

Pros and Cons

Flexible customer success team
Integrations to many other systems
Robust reporting

UX can be a little wonky
Not a ton of clicks generating from some campaigns
Turning off campaigns is annoying

Likelihood to Recommend

Well suited for ABM strategies and complementing other programs
Not as appropriate if you don't have a plan around delivering relevant content to users
Suited for B2B marketing teams
Not as much so for B2C brands or companies

June 04, 2019

Wouldn't want to skip the insights that Terminus gives

Verified User

Director in Information Technology

Computer Software Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.

Pros and Cons

Terminus provides great insight into the effectiveness of account-based marketing efforts.
Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
Terminus' insights allow us to optimize our efforts and marketing efforts.

Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).

Likelihood to Recommend

This is very helpful in enterprise settings to develop actionable insight of marketing efforts against key targets. I think the bigger the potential customers are, the more value Terminus would have. In our model, we target relatively few very large companies and it is very useful. I don't know how Terminus would perform against a larger, shallower target market, but I bet it is still effective.

April 08, 2019

Do your research!

Verified User

Manager in Marketing

E-Learning Company, 51-200 employees

Score 6 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.

Pros and Cons

It has the potential to be a powerful tool.
Vast amount of salesforce fields available to be mapped
Mostly accurate data

Bugs - lots of buggy issues
More flexibility in what you can pull into columns
User experience

Likelihood to Recommend

Terminus/BF has the structure for good reporting for attribution. Often times the data doesn't match up though. Little things here and there are frustrating like when you set specific filters to a view then filters disappear and you have to reset them. We do use the tool pretty frequently but during intense use, we often come away complaining about the tool.

December 12, 2018

An ABM tool made for everyone...not just marketing gurus

Verified User

Consultant in Sales

Education Management Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.

Pros and Cons

Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.

They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Likelihood to Recommend

I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit.

April 07, 2019

Great ABM Tool

Verified User

Director in Marketing

Computer Software Company, 201-500 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.

Pros and Cons

Targeting ads at ICP companies.
Measuring marketing effectiveness against sales pipeline and revenue.
Seeing target accounts in one hub and analyzing their current status.

The UI in the ad platform isn't the best, it could be refined.
Updating the hub more than once a day.

Likelihood to Recommend

Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.

April 05, 2019

Visually Appealing Multi-Touch Attribution

Verified User

Manager in Marketing

Computer Software Company, 501-1000 employees

Score 7 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.

Pros and Cons

Evenly weighted multi-touch attribution.l
Other attribution models such as 40-20-40.
Visualizing campaign performance in different models side by side.
Visualizing campaign performance by channel side by side.

Ease of integration with SFDC.
Ability to see the difference between pre and post opportunity touches.
The cards or tiles in the dashboard can be cumbersome to set up.
There can be caching issues that display incorrect values.

Likelihood to Recommend

Terminus is well suited to provide a high-level correlation between marketing campaigns and pipe or revenue dollars. It makes it very easy to communicate ROI and relative performance of tactics and channels at a high level, or very granular events, webinars, assets, and collateral. A lot of this relies on how the tool is set up and the structure of the sales cycle. This may be more useful in longer cycle deals where there are many marketing touches that occur before a win.

April 04, 2019

Terminus is a great product with great service

Verified User

Director in Marketing

Computer Software Company, 201-500 employees

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.

Pros and Cons

They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.

I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!

Likelihood to Recommend

Terminus is well suited for any company that wants to have a targeted approach to who they want to reach. This would not be applicable to a B2C company, but for B2B companies with specific goals and targets identified, Terminus is an ideal way to implement as apart of a broader marketing strategy.

April 09, 2019

Mapped out half of our customer journey

Verified User

Professional in Marketing

Computer Software Company, 1001-5000 employees

Score 4 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing attribution data, which BrightFunnel was supposed to provide. We actually decided to move away from BrightFunnel starting in 2019, since it was not showing the level of detail that we wanted. Also, the data we pulled from BrightFunnel didn't have any validity with our stakeholders, since it was so easy to manipulate.

Pros and Cons

Great at understanding our offline campaign touchpoints

Couldn't build out the whole multi-attribution model
Hard to customize

Likelihood to Recommend

It was very difficult to track back all of our digital marketing investments in BrightFunnel.

Terminus ABM Platform Scorecard Summary

Likelihood to Recommend (30): 78%
7.8
Likelihood to Renew (2): 91%
9.1

What is Terminus ABM Platform?

The Terminus Account-Based Marketing Platform is an end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise and reporting on the revenue outcomes that matter.

Target: Unify first and third-party data by using the Terminus Account Hub to gain a 360-degree view of all accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize ABM efforts as one team.

Engage: Launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Engage target accounts across the open web, social, inbox and on a website by using email signature marketing, web personalization, LinkedIn ads, and its advanced advertising capabilities to tell an end-to-end digital story.

Activate: Terminus puts the most valuable account data in the hands of sales teams by pushing aggregated, account-level engagement data directly to Salesforce. Enabling sales teams to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out.

Measurement: Report on, compare, and optimize efforts across different segments of accounts using its ABM Scorecard with Trends and prove how an ABM program is impacting revenue.

Terminus ABM Platform Features

Supported: Ad Targeting
Supported: LinkedIn Ads
Supported: Email Signature Marketing
Supported: Web Personalization
Supported: Advanced Attribution Measurement
Supported: Revenue Measurement
Supported: Retargeting
Supported: Sales Activation
Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Use the Tactic Details page to understand how you're engaging your targeted accounts. You can easily view clicks, views, spend, etc. to more thoroughly understand your advertising efforts.

Great account-based marketing starts with bringing all your account and contact data together in a single place where you can quickly analyze and act on it – before the competition. Account Hub leverages our B2B Account Graph to automatically ingest your first and third-party account data to deliver a complete picture of your target accounts, and use that data to create and manage target account audiences for all of your account-based marketing and sales programs.

Account-Based Analytics has everything you need to measure your account-based marketing program. Use the ABM Scorecard to surface executive-level revenue reporting metrics.

Configurable dashboards track engagement milestones and revenue progress by account segment or business type.

Engage accounts earlier with precision display and LinkedIn advertising. Get in front of the right people in the right companies earlier, and deliver the right message every step of the way.

Activate your Sales team with Account Insights and help your sales team set more qualified meetings with ABM.

Sales is a numbers game – every activity needs to be optimized for the highest likelihood of getting a response, adding value, and building prospect interest. That means everything from when you send, to what you send, to who you send it to.

Turn your ABM data into your SDR’s best bet on who to contact, how to personalize, and when to drive for that meeting.

Hold both marketing and sales accountable for pipeline and revenue with one customizable scorecard. It’s the easiest way to track, compare, and optimize your ABM results across different segments of accounts and prove that you’re growing revenue efficiently.

Get an instant snapshot of your ABM performance, easily track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps every member of your team on top of the numbers and gives your executives an easy way to visualize ABM’s impact on revenue.

ABM Scorecard with Trends helps marketers easily report on and communicate the pipeline and revenue performance of their programs - without hours of manual effort from Marketing Ops. Easily slice, dice, and visualize the data to deliver key insights to your leadership team at a moment’s notice. Implement the new gold standard in B2B funnel measurement, with trended views designed to give you the insight to act. The Next Generation of the B2B FunnelYour out of the box ABM Scorecard will change the way you view your B2B funnel. Quickly see anonymous engagement data, campaign performance, and business outcomes all in one place so you can spend less time analyzing and more time doing. Learning what is working and proving ROI has never been easier.

Terminus ABM Platform Videos

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices. B2B growth teams use Terminus to: - Target the right accounts with fit, intent, and engagement data. - Engage known and anonymous personas in those accounts with precision account-based advertising and multichannel ABM programs. - Activate sales teams with the right message at the right time. - Measure the influence of marketing programs across the entire account and opportunity journey. Learn more about Terminus: https://terminus.com/ [Webinar] Putting ABM into Action with the TEAM Framework: http://bit.ly/2PVid4J Schedule a Demo: http://bit.ly/2zrUC10 Say 'Hi': Twitter - https://twitter.com/terminus LinkedIn - https://www.linkedin.com/company/terminus-account-based-marketing/

Phononic is a startup with limited internal resources, so they needed a partner to scale their account-based marketing strategy. Enter Terminus Professional Services. With this new collaboration, Phononic is entering new verticals, better aligning with sales, and seeing market penetration at a rate that wouldn't have been possible without ABM. Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices. B2B growth teams use Terminus to: - Target the right accounts with fit, intent, and engagement data. - Engage known and anonymous personas in those accounts with precision account-based advertising and multichannel ABM programs. - Activate sales teams with the right message at the right time. - Measure the influence of marketing programs across the entire account and opportunity journey. Learn more about Terminus: https://terminus.com/ [Webinar] Putting ABM into Action with the TEAM Framework: http://bit.ly/2PVid4J Schedule a Demo: http://bit.ly/2zrUC10 Say 'Hi': Twitter - https://twitter.com/terminus LinkedIn - https://www.linkedin.com/company/terminus-account-based-marketing/

Snowflake started ABM with a simple goal: get high-priority accounts to click on personalized ads. Now, with the help of Terminus, they've scaled an ABM program that allows them to run hundreds of concurrent ABM campaigns with customized, ungated content journeys for every single one. Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices. B2B growth teams use Terminus to: - Target the right accounts with fit, intent, and engagement data. - Engage known and anonymous personas in those accounts with precision account-based advertising and multichannel ABM programs. - Activate sales teams with the right message at the right time. - Measure the influence of marketing programs across the entire account and opportunity journey. Learn more about Terminus: https://terminus.com/ [Webinar] Putting ABM into Action with the TEAM Framework: http://bit.ly/2PVid4J Schedule a Demo: http://bit.ly/2zrUC10 Say 'Hi': Twitter - https://twitter.com/terminus LinkedIn - https://www.linkedin.com/company/terminus-account-based-marketing/

Terminus ABM Platform Downloadables

Terminus ABM Platform Integrations

HubSpot Marketing Hub
Pardot
Adobe Marketo Engage
Salesloft
Bombora
G2 for Buyers
Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Sigstr
now part of Terminus ABM Platform
Salesforce
LinkedIn

Terminus ABM Platform Competitors

Terminus ABM Platform Pricing

More Pricing Information

Terminus ABM Platform Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	25%
Mid-Size Companies (51-500 employees)	50%
Enterprises (more than 500 employees)	25%

Terminus ABM Platform Technical Details

Deployment Types	SaaS
Operating Systems	Unspecified
Mobile Application	No
Supported Languages	English