Name: Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale
Uploaded: 2019-02-08T18:47:19.000Z
Duration: 2 min 8 s
Description: Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Communications Outsourcing

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Changelog

Java Technologies

Kubernetes Monitoring

Service Mesh

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Smart Spaces

VoIP

Enterprise

Accounting

Corporate Performance Management (CPM)

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Bot Mitigation

Cloud Brokers

Cloud Storage

Data Masking

Desktop Management

Ethernet Switches

Fraud Detection

HTML Editors

IT Asset Management

IT Operations Analytics

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Object Storage

Routers

SIP Trunking

Technology Business Management

Threat Hunting

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Content Management

Email Management

Email Marketing

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

PCB Design

Public Sector Software

Retail Analytics

Scholarship Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

6sense

Demandbase One

Demandbase

Salesforce Sales Cloud

Salesforce

Salesforce Marketing Cloud

HubSpot Marketing Hub

HubSpot

Sprinklr Service

Sprinklr

DemandScience

CodeTwo Email Signatures 365

CodeTwo Software

Exclaimer

Opensense

Opensense (formerly SenderGen)

Top Rated 2020

RollWorks

Adobe Marketo Engage

Salesloft

Bombora

G2 for Buyers

Microsoft Dynamics 365

### Account-Based Marketing Strategy
Users generally praise Terminus ABM Platform for its robust account-based marketing strategy capabilities. They appreciate how the platform enables them to focus on strategic accounts effectively and drive revenue-generating activities through targeted marketing initiatives. Reviewers highlight the platform's ability to enhance pipeline velocity, reduce the number of sales touches required for success, and increase overall awareness, engagement, and revenue within key accounts. Additionally, users find that Terminus ABM Platform supports their ABM strategies well, allowing for intelligent advertising, timely sales and marketing activations, and a deeper understanding of marketing impact on pipeline acceleration. The platform's ease of implementation and ongoing support from customer success teams are also noted as valuable assets for organizations beginning their ABM journey. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-19-15-08), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-17-15-37-22), [3](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-44-35), [4](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-24-04), [5](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-22-05-16), [6](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-14-16-15), [7](https://www.trustradius.com/reviews/terminus-2019-06-04-09-46-24))

### Marketing Campaigns and Programs
User sentiment regarding Terminus ABM Platform's marketing campaigns and programs capabilities is generally positive, with users highlighting the platform's effectiveness in running global digital ABM campaigns at scale, creating segmented account lists, and providing ABM reporting and analytics. However, some users have expressed concerns about the platform's support response times, display advertising ROI challenges, and UI issues. Despite these drawbacks, users appreciate the platform's banner design services, educational content, and fair pricing. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-19-15-08), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-11-04-10-35-11), [3](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-16-10-47-00), [4](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-22-05-16), [5](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-14-41-02), [6](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-44-35), [7](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-20-11-05-56), [8](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-17-15-37-22), [9](https://www.trustradius.com/reviews/terminus-abm-platform-2021-03-22-18-33-46), [10](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-24-04), [11](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-14-16-15))

### Multi-Channel Marketing
Users across various reviews express positive sentiments regarding Terminus ABM Platform's multi-channel marketing capabilities. They highlight the platform's effectiveness in enabling them to reach key accounts through various mediums such as display advertising, social advertising, email advertising, and chat. Additionally, users appreciate the platform's ability to provide actionable insights through both 1st and 3rd party intent signals. The customizable nature of the platform, which often incorporates user feedback directly into the product, is also a notable feature that users find beneficial. Terminus ABM Platform's multi-channel orchestration templates and examples are well-received by users, showcasing the platform's expertise in account-based marketing strategies. Users report that deploying programs through the platform has resulted in decreased time for prospects to move through the pipeline, ultimately leading to the closure of more suitable accounts at a faster pace. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-19-15-08), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-11-04-10-35-11))

### Target Account Identification
Users generally praise the target account identification capabilities of Terminus ABM Platform. They appreciate the platform's ability to precisely identify and target potential customers, allowing for tailored campaigns and personalized outreach. Reviewers highlight the effectiveness of Terminus in creating segmented account lists and providing valuable insights to sales and customer success teams. The platform's feature of matching account-based browsing data to target lists is particularly lauded for enhancing engagement and driving revenue growth within strategic accounts. Additionally, users find value in the platform's ability to streamline the process of identifying and engaging with high-fit accounts, ultimately leading to increased pipeline velocity and decreased sales touches needed for conversion. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-22-05-16), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-14-41-02), [3](https://www.trustradius.com/reviews/terminus-abm-platform-2021-11-04-10-35-11), [4](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-24-04), [5](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-19-15-08), [6](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-17-15-37-22), [7](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-44-35), [8](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-10-54-29), [9](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-14-16-15), [10](https://www.trustradius.com/reviews/terminus-2019-06-04-09-46-24))

### Personalized Customer Experiences
Users generally praise Terminus ABM Platform's personalized marketing approach. Reviewers consistently highlight the platform's ability to provide tailored and targeted experiences to potential customers. The personalized outreach and systematic approach offered by Terminus are commended for enhancing lead conversion and funneling prospects effectively. However, some users express concerns about the platform's suitability for companies heavily reliant on general inbound leads. Despite this, the majority of users appreciate the platform's personalized customer experiences capabilities for driving successful marketing campaigns. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-16-10-47-00), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-17-15-37-22), [3](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-10-54-29))

### Advertising and Display Ads
User sentiment regarding Terminus ABM Platform's advertising and display ads capabilities is varied. While some users appreciate the platform's ability to target key accounts effectively through multiple mediums such as display advertising, social advertising, email advertising, and chat, others express concerns about the platform's support response times, low ROI associated with display advertising, and discrepancies in analytics. The platform's use of intent data from third parties like Bombora provides additional targeting options beyond company and position within, but users caution that advertising costs are in addition to the base contract price, which may not align with smaller budgets. The billing method being CPM (cost per thousand impressions) adds another layer of consideration for users evaluating the platform's display advertising features. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-22-05-16), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-24-04), [3](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-44-35), [4](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-16-10-47-00), [5](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-19-15-08), [6](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-14-16-15))

### Intent Data and Insights
User consensus seems to be that Terminus ABM Platform excels in leveraging intent data and insights for advertising and sales campaigns. Reviewers appreciate the real-time intent data and segmentation capabilities, allowing for hyper-targeted approaches in campaigns. The platform's ability to deliver ads based on engagement and ideal company profiles, coupled with actionable insights from intent signals, has been well-received. However, some users have expressed a desire for deeper "dark funnel" signals and more integrations with key technologies to further enhance their sales and marketing orchestration. (Source Reviews: [1](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-16-10-47-00), [2](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-14-41-02), [3](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-21-19-15-08), [4](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-44-35), [5](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-16-24-04), [6](https://www.trustradius.com/reviews/terminus-abm-platform-2021-09-15-22-05-16), [7](https://www.trustradius.com/reviews/terminus-abm-platform-2021-11-04-10-35-11), [8](https://www.trustradius.com/reviews/terminus-abm-platform-2020-09-10-14-16-15), [9](https://www.trustradius.com/reviews/terminus-2019-06-04-09-46-24))

Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.

Inflexible UI in ad platform: Some users have expressed a desire for more features and flexibility in the user interface, specifically within the ad platform. They have mentioned issues with locked options and the inability to delete draft campaigns.

Lack of integration with HubSpot: Users have reported that integration with HubSpot is lacking and requires manual configuration by the support team for certain functions.

Insufficient reporting capabilities: Users have found the reporting in Terminus not robust enough for better insights. They desire more reporting options to track active accounts for the sales team and also mention discrepancies in analytics when identifying which companies have viewed ads.

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.

The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.

Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.

The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.

LeadGenius

Terminus ABM Platform

Likelihood to Recommend

Likelihood to Renew

The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.

The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.

Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.

Configurable dashboards track engagement milestones and revenue progress by account segment or business type.

Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.

Account Insights to help sales teams set more qualified meetings with ABM.

A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.

A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.

ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus is the #1 account-based marketing platform, helping over 500 top-performing B2B marketing teams operate ABM at scale with a complete account-based platform designed to drive more pipeline from your best-fit accounts. Account Targeting &amp; Audience ManagementManage account audience segments and prioritize account lists for sales and marketing programs by housing all of your CRM and behavioral account data in a single place. Predictive Account IntelligenceTerminus is the only ABM platform that natively delivers intent, engagement, and relationship data, automatically combined with your CRM data, in a single account hub. Our AI tools deliver predictive engagement signals for every account in your CRM, so you know which to go after with coordinated marketing and sales plays. Account-Based AdvertisingPioneers in account-based advertising, Terminus offers account-based advertising across display, LinkedIn, and retargeting. Terminus matches more target accounts than any other vendor, gives access to more brand-safe inventory, and leverages dynamic cookie and IP-based targeting to maximize coverage. Automate progressive ad flows based on intent or sales stage, and coordinate ad campaigns with email and other channels. Measurement, Revenue Reporting &amp; AnalyticsMeasurement and analytics designed for account-based marketing, with views of pipeline impact, ad performance, and account-level attribution.

Terminus

The Total Economic Impact™ of Terminus from Forrester Consulting

Blueprint to Account-Based Marketing: A B2B Marketer's Guide to Getting Started with ABM

The Complete Guide to Account Engagement for ABM

Account-based marketing with Terminus (in 3 minutes)

Account-based marketing with Terminus (in 3 minutes!)

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

B2B growth teams use Terminus to:
- Target the right accounts with fit, intent, and engagement data.
- Engage known and anonymous personas in those accounts with precision account-based advertising and multichannel ABM programs.
- Activate sales teams with the right message at the right time.
- Measure the influence of marketing programs across the entire account and opportunity journey.

Learn more about Terminus: https://terminus.com/
[Webinar] Putting ABM into Action with the TEAM Framework: http://bit.ly/2PVid4J
Schedule a Demo: http://bit.ly/2zrUC10

Say 'Hi':
Twitter - https://twitter.com/terminus
LinkedIn - https://www.linkedin.com/company/terminus-account-based-marketing/

Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership

Phononic is a startup with limited internal resources, so they needed a partner to scale their account-based marketing strategy. Enter Terminus Professional Services.

With this new collaboration, Phononic is entering new verticals, better aligning with sales, and seeing market penetration at a rate that wouldn't have been possible without ABM.

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

B2B growth teams use Terminus to:
- Target the right accounts with fit, intent, and engagement data.
- Engage known and anonymous personas in those accounts with precision account-based advertising and multichannel ABM programs.
- Activate sales teams with the right message at the right time.
- Measure the influence of marketing programs across the entire account and opportunity journey.

Learn more about Terminus: https://terminus.com/
[Webinar] Putting ABM into Action with the TEAM Framework: http://bit.ly/2PVid4J
Schedule a Demo: http://bit.ly/2zrUC10

Say 'Hi':
Twitter - https://twitter.com/terminus
LinkedIn - https://www.linkedin.com/company/terminus-account-based-marketing/

Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Snowflake started ABM with a simple goal: get high-priority accounts to click on personalized ads. Now, with the help of Terminus, they've scaled an ABM program that allows them to run hundreds of concurrent ABM campaigns with customized, ungated content journeys for every single one.

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

B2B growth teams use Terminus to:
- Target the right accounts with fit, intent, and engagement data.
- Engage known and anonymous personas in those accounts with precision account-based advertising and multichannel ABM programs.
- Activate sales teams with the right message at the right time.
- Measure the influence of marketing programs across the entire account and opportunity journey.

Learn more about Terminus: https://terminus.com/
[Webinar] Putting ABM into Action with the TEAM Framework: http://bit.ly/2PVid4J
Schedule a Demo: http://bit.ly/2zrUC10

Say 'Hi':
Twitter - https://twitter.com/terminus
LinkedIn - https://www.linkedin.com/company/terminus-account-based-marketing/

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

Terminus ABM Platform

Overview

What is Terminus ABM Platform?