Item: Terminus ABM Platform
Rating: 10
Author: Angelica Pappas-Tindell

Overall Satisfaction with Terminus ABM Platform

Use Cases and Deployment Scope

We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.

Pros and Cons

Pros

Real time intent data & segmentation based on intent spikes
Ad delivery based on engagement & ideal company profile
The chat interface & routing makes it easier to address potential objectives

Cons

The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
IP detection has been a little less than accurate
Reporting could be more robust for better insights

Return on Investment

Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
900% increase in deal size after using chat with our advertising campaigns
50% higher attendance for our events when leveraging our intent data for targeting

Alternatives Considered

Demandbase

Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.

Key Insights

Do you think Terminus ABM Platform delivers good value for the price?

Yes

Are you happy with Terminus ABM Platform's feature set?

Yes

Did Terminus ABM Platform live up to sales and marketing promises?

Yes

Did implementation of Terminus ABM Platform go as expected?

Yes

Would you buy Terminus ABM Platform again?

Yes

Likelihood to Recommend

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

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