Great platform to get started, or mature, through your ABM journey.
September 22, 2021

Great platform to get started, or mature, through your ABM journey.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Attribution

Overall Satisfaction with Terminus ABM Platform

We use Terminus ABM Platform to support our Account-Based Marketing strategies.

It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.

It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
  • Advertising to the right accounts
  • Activating sales with intent and engagement information through alerts and dashboards
  • Activating campaigns using intent and engagement information
  • Artificial Intelligence for sales readiness predictions
  • Self-service alert system
  • More advertising channels (outside of display and LinkedIn) would be nice
  • Terminus ABM Platform has helped drive pipeline for us by activating and informing our sales and marketing programs.
  • It has helped us personalize and prioritize better.
  • It helps us be more timely in our outreach rather than a spray and pray approach.
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Do you think Terminus ABM Platform delivers good value for the price?

Yes

Are you happy with Terminus ABM Platform's feature set?

Yes

Did Terminus ABM Platform live up to sales and marketing promises?

Yes

Did implementation of Terminus ABM Platform go as expected?

Yes

Would you buy Terminus ABM Platform again?

Yes

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.