How Your Company can Leverage Sigstr to Increase Event, Content, & Product Awareness
March 08, 2019

How Your Company can Leverage Sigstr to Increase Event, Content, & Product Awareness

Rachel Green | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Sigstr (legacy)

Overall Satisfaction with Terminus ABM Platform

Dyknow has the base Sigstr package which allows our team to differentiate Sigstr banner content by the sender-based user group they belong to (ex: sales, marketing, support, etc.). We update our banners frequently to promote fresh new content, events, and announcements. Sigstr allows us to expand our teams' reach in other avenues of the business beyond the copy displayed in the email, without any extra personal effort.
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
  • Example Sigstr templates in the product to download.
  • Minimal glitches with the green circle that shows which campaign is live.
  • None- everything else is great!
  • Sigstr has increased content engagement.
  • Sigstr has increased event sign-ups and attendees.
  • Our company has been unable to detect a bottom-line performance from Sigstr which is why we have not upgraded from the base package.
  • Drift
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process.

I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
The lower the Sigstr package your company has, the less personalized you can be with your content. For example, since our company has the lowest package for sender-based campaigns, we are unable to do ABM targeting, gather relationship intelligence, and sync with other technology platforms such as HubSpot and Salesforce. With that said, the value you get out of Sigstr depends on how much you put into it (updating your campaigns frequently, testing what resonated with which audience and why).