TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdGear Advertiser

    Score3.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    AdGear AdvertiserX Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdGear AdvertiserX Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AdGear AdvertiserX Ads
    Considered Both Products
    AdGear
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    AdGear AdvertiserX Ads
    Ad Network Integration
    Comparison of Ad Network Integration features of AdGear Advertiser and X Ads
    Feature
    AdGear Advertiser
    3.5
    1 Ratings
    71% below category average
    X Ads
    -
    Ratings
    Data Transfer4.01 Ratings00 Ratings
    DSP integration3.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdGear Advertiser and X Ads
    Feature
    AdGear Advertiser
    5.4
    2 Ratings
    37% below category average
    X Ads
    -
    Ratings
    Ad campaign creation5.02 Ratings00 Ratings
    Ad deployment5.02 Ratings00 Ratings
    Display advertising7.02 Ratings00 Ratings
    Ad display and retargeting segmentation5.02 Ratings00 Ratings
    Sequence targeting5.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdGear Advertiser and X Ads
    Feature
    AdGear Advertiser
    5.0
    2 Ratings
    43% below category average
    X Ads
    -
    Ratings
    Ad dashboards6.02 Ratings00 Ratings
    Ad performance reports6.02 Ratings00 Ratings
    Ad conversion tracking5.02 Ratings00 Ratings
    Ad attribution reporting5.02 Ratings00 Ratings
    Cross-channel ad management4.01 Ratings00 Ratings
    Ad forecasting and optimization4.01 Ratings00 Ratings
    Best Alternatives
    AdGear AdvertiserX Ads
    Small Businesses
    AdRoll
    Score3.7 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdGear AdvertiserX Ads
    Likelihood to Recommend
    8.0
    (2 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    1.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdGear AdvertiserX Ads
    Likelihood to Recommend
    AdGear
    AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
    Incentivized
    Read full review
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    AdGear
    • Easy setup
    • Smart product
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    AdGear
    • User interface could use some improvement
    • Needs better setup process
    • Better way to fine tune targeting
    Incentivized
    Read full review
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    AdGear
    No answers on this topic
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    AdGear
    The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
    Incentivized
    Read full review
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
    Read full review
    Support Rating
    AdGear
    AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Alternatives Considered
    AdGear
    AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
    Incentivized
    Read full review
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Return on Investment
    AdGear
    • Helped onboard users
    • Lacked meaningful segmentation
    Incentivized
    Read full review
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots

    AdGear Advertiser Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot