Adobe Audience Manager vs. Amaxus CMS (discontinued)

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Amaxus is well suited as a development platform and content management system for companies who have a dedicated, experienced development team because it has such complex functionality. It is not well suited for companies whose main content updater will be a person with limited development experience, because it is so hard to learn and understand how to use.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• There is a lot of flexibility and power with what you can do.
• The client has a lot of power to make changes on their own without needing a development team.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• There is a huge learning curve for developers. All our new website builds were going beyond the timeline because of the learning curve.
• It is very complex and teaching our clients how to use it required several training sessions.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

I have used an in-house CMS which was very simple and only allowed the user to update very basic templated content, and I have used Sitecore, which is sort of like a middle-of-the-road. Sitecore is great because it allows for the user to have a lot of control over templates and updating content, but it's not so complex that it is very difficult and time-consuming to learn how to use, like Amaxus.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• It has a negative impact because it put us back on our timelines.
• It had a negative impact because our customers didn't like the learning curve to use it.
• It had a negative impact because it caused so much stress among our team to learn it.

Incentivized