Great product for a great price
Anonymous | TrustRadius Reviewer
September 22, 2020

Great product for a great price

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Audience Manager

Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our readership. It combines all of our sources to create a report for us to see what works the best for us and what we can improve upon.
  • Audience analytics
  • Audience profile
  • Data source collection
  • User interface
  • FAQ section updated
  • Better support
  • Better understanding
  • Learning what does and does not work
  • Easiest program to use regarding audience manager
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Quicker responses, better FAQ sections are needed. Some searches in Google for common problems do not give adequate answers.
Easy to use for beginners and there are easy to follow tutorials available to get you started. Adobe has a great how-to introduction as well.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

Adobe Audience Manager is well suited for mid-sized to large companies primarily, unless smaller businesses want to target their audience and discover what is and is not working for them on their account. It can really be applied to most companies that have a digital presence.

Adobe Audience Manager Feature Ratings

Collection of first-party data
7
Collection of third-party data
8
Access to Third-party Data Providers
7
Audience taxonomy
8
Tag Management
9
Data Analysis Dashboard
8
Data Transfer
8
DSP integration
9
Campaign Analytics
8
Audience Analytics
8