TrustRadius
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.Great customer insights with some limitationsWe implemented Adobe Audience Manager to gain specific insights into customer behavior. This implementation was made across our marketing and sales teams in the organization as a way to better understand our potential and existing customers. One of our greatest concerns at the time was that we didn't have enough data on our customers until after they had made contact and/or made a purchase. We instead wanted to be more proactive, attempting to understand their buying patterns and interests and therefore serve them content that catered to where they were in the buying process. Using AAM allowed to collect and analyze this data, realizing an overall increase of close to 20% revenue per customer. We also saw an increase in web traffic using AAM.,We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts. By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience. Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.,Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing. Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics. While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.,8,We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM. We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business. We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.,Oracle DMP (Bluekai),Ceridian Dayforce HCM, SurveyMonkeyFine tune your marketing campaigns using Adobe Audience ManagerAdobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social , Adobe target and Adobe tag manager) . Adobe Audience manager was the master source (DMP) for creating customer profile rich segments and then pushing those segments or audiences to any of the other Adobe marketing cloud products for target campaigns, Adobe email campaigns as well as for social campaigns. It was also linked with Responsys at customer ID level. In the end, what we achieved was customer 360 profiles and shared segments for effective marketing campaigns.,Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys. Rich information: AAM provide very rich third party and first party data about each customer/visitor. Intuitive user interface: With least training , one can easily start using AAM .,Tricky implementation: Adobe Audience manager implementation is tricky because it has to integrate with all your products deployed on the website. So it is a good amount of work. Followed by validation of data cross systems. Cost: Even though AAM uses the same (visitor) data that is used by all other Adobe marketing cloud products, Adobe still charges for each visitor call to AAM hence its cost is proportional to number of products you use.,8,We were able to achieve at least 20% higher increase in engagement and goal conversions by targeting our offers and campaigns to specific audience. It helps in achieving higher CLV.,,Oracle DMP (Bluekai), Salesforce DMP (formerly Krux)
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Adobe Audience Manager
31 Ratings
Score 7.7 out of 101
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Adobe Audience Manager Reviews

Adobe Audience Manager
31 Ratings
Score 7.7 out of 101
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Matt LeMaire, B.A., M.A. profile photo
October 30, 2017

Adobe Audience Manager Review: "Great customer insights with some limitations"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We implemented Adobe Audience Manager to gain specific insights into customer behavior. This implementation was made across our marketing and sales teams in the organization as a way to better understand our potential and existing customers. One of our greatest concerns at the time was that we didn't have enough data on our customers until after they had made contact and/or made a purchase. We instead wanted to be more proactive, attempting to understand their buying patterns and interests and therefore serve them content that catered to where they were in the buying process. Using AAM allowed to collect and analyze this data, realizing an overall increase of close to 20% revenue per customer. We also saw an increase in web traffic using AAM.
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Read Matt LeMaire, B.A., M.A.'s full review
Gaurav Gautam profile photo
November 03, 2017

Review: "Fine tune your marketing campaigns using Adobe Audience Manager"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social , Adobe target and Adobe tag manager) . Adobe Audience manager was the master source (DMP) for creating customer profile rich segments and then pushing those segments or audiences to any of the other Adobe marketing cloud products for target campaigns, Adobe email campaigns as well as for social campaigns. It was also linked with Responsys at customer ID level.
In the end, what we achieved was customer 360 profiles and shared segments for effective marketing campaigns.
  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
  • Tricky implementation: Adobe Audience manager implementation is tricky because it has to integrate with all your products deployed on the website. So it is a good amount of work. Followed by validation of data cross systems.
  • Cost: Even though AAM uses the same (visitor) data that is used by all other Adobe marketing cloud products, Adobe still charges for each visitor call to AAM hence its cost is proportional to number of products you use.
Adobe Audience Manager was great asset to our initiatives to create audience segments for TV advertising by linking it to Comscore data.
Read Gaurav Gautam's full review

Adobe Audience Manager Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (2)
9.5
Collection of third-party data (2)
9.0
Access to Third-party Data Providers (2)
9.0
Audience taxonomy (2)
8.5
Tag Management (2)
8.0
Data Analysis Dashboard (2)
9.0
Data Transfer (2)
8.0
DSP integration (2)
8.0
Campaign Analytics (2)
7.5
Audience Analytics (2)
8.5

About Adobe Audience Manager

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No