Adobe Audience Manager Reviews

It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.

I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the manager, it was decided on by our other leads, and I as they would be using it mostly. It's being used to address the business problem of disparate user data across many systems and departments. This is a place to get all our customer data centralized and avoid the issue of segmentation and overlapping projects. You may want to run a demo first as you can really get a feel for all the features its got. You may be surprised as to what it can do!

Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups, wether it is demographically or anything else.

It is used by our Sales Department only. We use it to open the door to connect our client experiences quickly and to identify new opportunities. We are able to easily get a full view of our audience so that we can provide the best-tailored experience. We find it very helpful.

We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behaviour. Data management is a daily based activity, therefore I work with it on the clock while studying the niche for our organization. It helps us go forward with targeting the market with the proper tools and designs.

Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify the most valuable segments.

We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model and adapt it so that we can support in-person live facilitation training with online training, and it also supports our e-learning course work by allowing people another avenue to learn.

Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience manager's addressable audience for a specific destination.

Due to the celebrations of the 30 years of the organization with which I work, we started using Adobe Audience Manager with much more dedication to get a sense of the quantity and which audiences we serve with our publications. In addition, it is through the statistics obtained by Adobe Audience Manager that we know the best time to publish reports, messages, and activity developments. This makes us more precise in the use of our communication tools, reaching the desired audience at the right time.

Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our readership. It combines all of our sources to create a report for us to see what works the best for us and what we can improve upon.

It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external data sources. Adobe Audience Manager helped us identify, segment, and activate audiences with precision and confidence. Some of the specific areas/metrics where we leveraged Adobe Audience Manager are: Site traffic and improved conversions, increasing wallet share of our existing customers by cross-selling, up-selling, improved lifetime value, and lower cost of conversion.

It is being used for setting the audience for digital marketing campaigns including paid search, social, and display campaigns. It is mainly used by the Digital Advertising Team. It is helping us to build more targeted campaigns with better precision.

Adobe Audience Manager is being used throughout our marketing and social media departments. We're planning to roll it out to other areas of the business as needs arise. It's being used to address the business problem of not being able to easily identify our audience segments and group them intelligently.

Adobe Audience Manager is currently used by multiple communication departures from different townships to get more in touch with the inhabitants of our township. They are currently working together to find out how they can reach as much of the inhabitants as an audience for the plans they are trying to announce for the towns they represent.

We implemented Adobe Audience Manager to gain specific insights into customer behavior. This implementation was made across our marketing and sales teams in the organization as a way to better understand our potential and existing customers. One of our greatest concerns at the time was that we didn't have enough data on our customers until after they had made contact and/or made a purchase. We instead wanted to be more proactive, attempting to understand their buying patterns and interests and therefore serve them content that catered to where they were in the buying process. Using AAM allowed to collect and analyze this data, realizing an overall increase of close to 20% revenue per customer. We also saw an increase in web traffic using AAM.

Adobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social , Adobe target and Adobe tag manager) . Adobe Audience manager was the master source (DMP) for creating customer profile rich segments and then pushing those segments or audiences to any of the other Adobe marketing cloud products for target campaigns, Adobe email campaigns as well as for social campaigns. It was also linked with Responsys at customer ID level.
In the end, what we achieved was customer 360 profiles and shared segments for effective marketing campaigns.