Solid Product for Users of the Wider Adobe Stack
March 10, 2022

Solid Product for Users of the Wider Adobe Stack

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe Analytics, Adobe Experience Platform) to incorporate additional first party profiles and data points. When used with the full adobe stack it can be a powerful tool for activation across third party platforms and for brokering of data between enterprises. Overall, a solid product, but I’m waiting for it to be absorbed into the AEP stack instead of remaining a separate tool in the Experience Cloud.
  • 2nd Party Data Brokering & Exchanges
  • 3rd Party Platform Data Activation
  • 1st Party Data Profiling and User Stitching
  • Loosing functionality with the Death of 3rd Party Data
  • Half Absorbed Functionality by AEP User Profiles
  • No ability to sub-invoice for larger enterprises with multiple stakeholder groups
  • 2nd Party Data Brokering and Management
  • 1st Party Data Activation
  • User stitching and Freuqency Limits
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.

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If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Adobe Audience Manager Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics