Great data management
Kevin Sohel | TrustRadius Reviewer
September 17, 2020

Great data management

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Audience Manager

We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behaviour. Data management is a daily based activity, therefore I work with it on the clock while studying the niche for our organization. It helps us go forward with targeting the market with the proper tools and designs.
  • Efficient
  • Unbiased
  • Privacy
  • Easy to use
  • Lack of extra tools
  • Unpolished interface
  • Improve shortcuts
  • Improved shareholders percentage
  • Positive income
  • Volume
The benefits of AAM is that it has stronger marketing and advertising, interner and broadcasting media, and supermarkets. While Amazon Pinpoints has its benefits with its interface, computer software, and accounting, AAM has a slight edge against its competitor in terms of efficiency and lean process management, along with decent costs.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
The usability of this data management is great, as I did not face any big problems with the software. I was able to get accustomed to the design and the usability, with time and training. However, I feel there is more to learn with time with the proper support from the team.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

AAM is well suited for companies or organizations that require in depth understanding of the audience to keep ahead of its marketing campaign, specifically those that are new in the game, and lacks the understanding of consumer’s behaviour. AAM is a good beginner’s platform for start-ups are already newly developed companies that are looking to expand their personnel.

Adobe Audience Manager Feature Ratings

Collection of first-party data
9
Collection of third-party data
8
Access to Third-party Data Providers
9
Audience taxonomy
9
Tag Management
8
Data Analysis Dashboard
7
Data Transfer
8
DSP integration
8
Campaign Analytics
7
Audience Analytics
8