Adobe Audience Manager vs. Digify

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

It is well suited for securing and protecting confidential data. It is great to work with your emails (Gmail) as you can allow access to concerned people, bar downloading, put an expiry date, or add the watermarks. The most amazing feature is that it's very customizable.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Digify excels at customizing and performing activities related to file and document sharing.
• We can set limits on uploaded files and customize them for a specific viewer using Digify.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• I don't have a lot to complain but it is a bit overpriced, in my opinion.
• Sometimes it messes with the firewall and some of the clients are not able to open the Digify links.
• Initially, a few of our team members found it difficult but eventually they got the hang of it. It is not particularly a drawback but maybe there is a learning curve for some people. I'm extremely happy though.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Digify is an easy-to-use platform with a simplified user interface to safeguard, regulate, and track the specific location of business process documents once they have been received. Android and iOS devices as well as Windows, Linux and Mac operating systems are supported by this tool.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• It has helped us secure our confidential data and that's something very important. Hence, it would be fair to say that Digify has played a positive role in the overall growth of the business.

Incentivized