Adobe Audience Manager vs. Dynamicweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 8.5 out of 10
N/A
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Dynamicweb
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
DynamicWeb is an all-in-one marketing, ecommerce, and content management platform from Dynamicweb Software. It is meant to integrate with existing ERP, CRM, or SharePoint to create a comprehensive and simplified solution for small to medium-sized businesses.N/A
Pricing
Adobe Audience ManagerDynamicweb
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerDynamicweb
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerDynamicweb
Features
Adobe Audience ManagerDynamicweb
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
Dynamicweb
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.616 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Dynamicweb
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.9
16 Ratings
11% above category average
Dynamicweb
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
14% below category average
Dynamicweb
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Dynamicweb
8.0
1 Ratings
2% below category average
Role-based user permissions00 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Dynamicweb
7.5
1 Ratings
3% below category average
API00 Ratings7.01 Ratings
Internationalization / multi-language00 Ratings8.01 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Dynamicweb
6.5
1 Ratings
18% below category average
Admin section00 Ratings8.01 Ratings
Page templates00 Ratings7.01 Ratings
Library of website themes00 Ratings2.01 Ratings
Mobile optimization / responsive design00 Ratings7.01 Ratings
Publishing workflow00 Ratings7.01 Ratings
Form generator00 Ratings8.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Dynamicweb
6.8
1 Ratings
9% below category average
Content taxonomy00 Ratings8.01 Ratings
SEO support00 Ratings6.01 Ratings
Bulk management00 Ratings8.01 Ratings
Availability / breadth of extensions00 Ratings5.01 Ratings
Best Alternatives
Adobe Audience ManagerDynamicweb
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.3 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.3 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerDynamicweb
Likelihood to Recommend
8.1
(16 ratings)
8.0
(1 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerDynamicweb
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
Dynamicweb
For small/medium organizations where non-professionals should work with the system in everyday situations, Dynamic Web is a good solutions. Works well on Mobile. Not very complicated to add new shops/add new countries to the solution. I have never used the headless functionalities but they should be well working, as I have heard. it should be very easy to implement with Business Central, but I have seen it being more complicated than expected.
Read full review
Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Read full review
Dynamicweb
  • All-in-one setup makes it easy for a small/medium organization to get an easy and fast go to market
  • Good overview of progress of product enrichment with the built-in dashboard
  • Easy enrichment both in the PIM and with upload of data in excel-sheet
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Dynamicweb
  • Design templates and way to build pages are not very intuitive and lack ease of use for non-professionals
  • Layout of Dynamic Web sites are not the most sexy. But they work!
Read full review
Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Read full review
Dynamicweb
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Read full review
Dynamicweb
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Read full review
Dynamicweb
Easy to use for smaller organization and a pro-active agenzy.
Read full review
Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Read full review
Dynamicweb
  • Made selling online very easy
  • Fast go-to-market
Read full review
ScreenShots

Dynamicweb Screenshots

Screenshot of DynamicWeb Customer Experience ExampleScreenshot of DynamicWeb Customer Self Service Portal ExampleScreenshot of DynamicWeb PlatformsScreenshot of DynamicWeb PIMScreenshot of DynamicWeb Dashboard