Adobe Audience Manager vs. Flip PDF Pro for Mac

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

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It's great for presentations. It makes even the most drab presentation more interesting, and gives you the ability to add animated elements to your presentation. Everybody uses Microsoft PowerPoint, but for Mac it's a little slow and unresponsive. Flip PDF Pro for Mac kind of solves that issue – you can build your project in InDesign, export it out, then import it into Flip PDF Pro. It sounds like a bit of a process but it's actually very easy. Any designer can pick it up and run with it.

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• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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• You can customize or add certain things like your title, logo, toolbar icon appearance, background, fonts, etc. It feels a lot like a design program – which is nice, as a designer.
• The program allows you to embed almost any sort of media into your flip book – GIFs are easy to add in and work with, they add a dynamic element to your presentation (which wasn't possible before).
• You can create these things called “hot spots” – basically certain trigger areas in your document that can activate something when clicked – like take you to a e-commerce site, for example.

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• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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• My documents sometimes had a problem with import and output – sometimes it would take a substansial amount of time to export something.
• In their mulit-lingual version, our freelance linguist caught some mistakes, some words were not translated or translated into other languages – which can make us look pretty bad.
• There's a limit on audio you can output for each page in your document – it had to be "one audio for two pages".

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Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

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AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

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I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

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There are several PDF conversion programs out there, but really Flip PDF Pro for Mac is probably the best one that I've encountered. The amount of versatility in the program really sells it to me. It works just like a design program, but as a customizable PDF, and it's easy-to-use interface really helps speed things up with our workflow and process. There's a lot of competitors out there, but none of them really stack up.

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• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

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• It makes our presentations more interesting and dynamic.
• It allows us to go around using Microsoft PowerPoint (which is a little slow and unresponsive on Mac).
• Using its animation and hotlink elements, we're able to broaden our services with this program. It really helps out a lot.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info