Adobe Audience Manager vs. Sanity

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Customization and creation of CMS are almost limitless. Building and customizing the platform is facilitated by a wealth of documentation and video content. As opposed to graphql and traversing rest APIs, Sanity's query language is a breath of fresh air. It really helps you if you want something lightweight but at the same time you want it to be scalable then I think Sanity is your best option.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• GraphQL support.
• Nice Intuitive Web interface to write blogs.
• They provide us a subdomain on their cloud so that we can start testing our things directly on the web.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• CMS can be a bit hard to work with for the new users
• Documentation should include more examples of the output and code along with the output.
• Custom inputs are quite difficult to start and work with.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Pricing is better than graph cms. and easy to use the intuitive interface to write my blog.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• It helped us to create an excellent developer experience and good experience for their editors as well
• Sanity has created an incredible platform that effortlessly balances good DX for content modeling and good UI for content editing.
• Pay-as-you-go hybrid service, no need to worry about reaching a cap and having to suddenly pay $500

Incentivized