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58 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Overall Business Catalyst is an excellent product especially for smaller agencies and freelancer developers.Helpful resources for BC partners are:
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Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
WYSIWYG email editor
Adobe Business Catalyst
2.5
Dynamic content
Adobe Business Catalyst
9.0
Ability to test dynamic content
Adobe Business Catalyst
7.6
Landing pages
Adobe Business Catalyst
6.7
A/B testing
Adobe Business Catalyst
7.0
Mobile optimization
Adobe Business Catalyst
8.0
Email deliverability
Adobe Business Catalyst
8.1
List management
Adobe Business Catalyst
3.2
Triggered drip sequences
Adobe Business Catalyst
6.8

Lead Management

Adobe Business Catalyst
1.8
Lead nurturing
Adobe Business Catalyst
1.8
Lead scoring and grading
Adobe Business Catalyst
2.2
Data quality management
Adobe Business Catalyst
1.4
Automated sales alerts and tasks
Adobe Business Catalyst
1.8

Campaign Management

Adobe Business Catalyst
2.4
Calendaring
Adobe Business Catalyst
2.5
Event/webinar marketing
Adobe Business Catalyst
2.3

Social Media Marketing

Adobe Business Catalyst
8.2
Social sharing and campaigns
Adobe Business Catalyst
7.8
Social profile integration
Adobe Business Catalyst
8.6

Reporting & Analytics

Adobe Business Catalyst
7.1
Dashboards
Adobe Business Catalyst
8.0
Standard reports
Adobe Business Catalyst
7.1
Custom reports
Adobe Business Catalyst
6.1

Platform & Infrastructure

Adobe Business Catalyst
6.4
API
Adobe Business Catalyst
7.1
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Customizability
Adobe Business Catalyst
6.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5

Pros

  • Blogs are one of the best ways to generate new content and gain organic rankings with search engines. Business Catalyst's built in blog engine allows users to have their blog resident on their website instead of having to maintain to two sites. This helps to keep the website fresh and builds SEO.
  • Business Catalyst provides a comprehensive Email Marketing module. Users can create and schedule email series. BC also allows for other modules to be placed within the email so that as you update content on your website you are also populating your email newsletter.
  • Although not a feature of Business Catalyst itself, there is a great community of BC partners that support one another. The community shares their knowledge and successes as well as their trials and tribulations. The community happily welcomes new partners without condition or judgement. Through the knowledge shared partners can learn about the platform itself, site building in general, tips on working with clients and how to build their own business.
  • Business Catalyst support is excellent. Being able to chat with support in real time while you are talking a client through a problem is a great asset.
  • The Web Apps module is a powerful feature which allows users to add content to the site while locking in the design. Users simply fill out a form and the information is added to the site perfectly formatted.
  • The ability to replicate sites allows partners to reproduce a successful site thereby reducing build time and increasing productivity and profits.
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Cons

  • The learning curve can be steep.
  • There is no access to the server side programming so some functionality needs a work around or cannot be accomplished.
  • It is more expensive for users than many of the other website options.
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Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's easy to use and we are invested in it now.
Jerry Dever profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
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Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo

Alternatives Considered

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo

Return on Investment

  • Better customer service
  • Faster site builds.
  • Workflow notifications and faster response time.
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Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details