What users are saying about
60 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.6
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.3
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.9
Landing pages
Adobe Business Catalyst (Discontinued)
6.9
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Email deliverability
Adobe Business Catalyst (Discontinued)
8.1
List management
Adobe Business Catalyst (Discontinued)
3.0
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.7

Campaign Management

Adobe Business Catalyst (Discontinued)
2.3
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Custom reports
Adobe Business Catalyst (Discontinued)
6.0

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.6
API
Adobe Business Catalyst (Discontinued)
7.8
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5

Pros

Adobe Business Catalyst (Discontinued)

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo

Cons

Adobe Business Catalyst (Discontinued)

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo

Support

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo

Implementation

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo

Alternatives Considered

Adobe Business Catalyst (Discontinued)

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo

Return on Investment

Adobe Business Catalyst (Discontinued)

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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