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Adobe Business Catalyst (Discontinued) Review: "Adobe BC - Get your business online quickly"
https://www.trustradius.com/all-in-one-marketingAdobe Business Catalyst (Discontinued)Unspecified860101
Jerry Dever profile photo
July 07, 2015

Adobe Business Catalyst (Discontinued) Review: "Adobe BC - Get your business online quickly"

Score 7 out of 101
Vetted Review
Reseller
Review Source

Software Version
WebCommerce
Modules Used
All

Overall Satisfaction with Adobe Business Catalyst

We use Adobe Business Catalyst for our own website. We also help other companies get their businesses online using Adobe Business Catalyst.
  • Get a website online quickly
  • Build small databases quickly
  • Train end-users to use BC quickly
  • Build web galleries quickly
  • Need to be able to build a relational database inside BC
  • Need to be able to easily reference outside links in BC
  • Cancelling a website isn't always easy
  • Faster website deployment
  • Better organization since we can keep most clients under the same umbrella
  • Adobe brand recognition
  • WordPress,Joomla!
I prefer Adobe Business Catalyst to the open source competitors because they require a bit of upkeep to keep versions and plug-ins updated; BC does the versioning and updating for you.
Adobe Business Catalyst is well suited for most online businesses (i.e., online store, brochure site etc.).

Adobe Business Catalyst (Discontinued) Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
Not Rated
Mobile optimization
7
Email deliverability
7
List management
8
Triggered drip sequences
Not Rated
Lead nurturing
5
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
6
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
5
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Adobe Business Catalyst

Users and Roles

2 - Both owners and developers

Support Headcount Required

2 - Web skills, general web knowledge, SEO knowledge, and marketing/advertising knowledge

Business Processes Supported

  • Real estate websites
  • Charity website
  • Online stores

Innovative Uses

  • Manage our own website

Future Planned Uses

  • Integrating MLS solutions into websites
  • Integrating other 3rd party solutions into our websites

Likelihood to Renew

9
It's easy to use and we are invested in it now.

Evaluating Adobe Business Catalyst and Competitors

Products Replaced

Yes - we use BC instead of WordPress and Joomla for clients.

Key Differentiators

  • Price
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
  • Third-party Reviews
We use Adobe products for many other areas of our business and we trust Adobe.

Evaluation Lessons Learned

Wouldn't change anything with selection process

Adobe Business Catalyst Implementation

Implementation

8
Pretty easy to do

Implementation Details / Implementation Partner

  • Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal - you can keep drafts of anything before you implement and you can also create an entire site on BC before you tie it to a domain for live release

Implementation Issues

  • Occasional issues creating databases
  • Most issues are client-related

Adobe Business Catalyst Training

Training Types Used

  • Online training
  • Self-taught

Online Training

9
bcgurus.com

kiyuco

Ease of Adobe Business Catalyst (Discontinued) Training

Easy to use; we provide training to our clients

Adobe Business Catalyst Support

Support

7
Good support; there have been a few issues that we have been unable to resolve

Adobe Business Catalyst (Discontinued) Customer Support Pros and Cons

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Bug Resolution

Exceptional Examples of Adobe Business Catalyst (Discontinued) Support

There have been times when there was a desperate situation (aren't they all) with clients and support chat has come to the rescue quickly.

Using Adobe Business Catalyst

Usability

8
It's easy to log in; areas are well marked, and support is available if needed.

Usability Pros and Cons

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None

Easy Tasks

  • Galleries
  • Creating new pages
  • Creating menus

Difficult Tasks

  • Email campaigns
  • Web apps can be complex depending on various factors

Mobile Interface Availability and Impressions

Yes - I have had to use it several times and it seems fine.

Adobe Business Catalyst Reliability

Scalability

8
It's easy to build small sites or large sites and there is lots of templating.

Reliability and Availability

9
very few issues with availability

Performance

9
Very few issues

Relationship with Adobe

Pre-Sale Experience

9
Adobe is a pretty good vendor.

Post-Sale Experience

9
Easy support

Key Negotiation Points

Billing, invoicing, and reselling

Upgrading Adobe Business Catalyst

Upgrade Process

Yes - no issues; no down time

Upgrade Benefits

  • Better features
  • Better organization

Anticipated Benefits from Future Upgrades

  • integrating with 3rd party products

Migrating Between Editions

Yes - needed additional functionality; the change was easy

Future Edition Upgrade Plans