Adobe Experience Platform vs. Azure App Service

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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You may easily deploy your apps to Azure App Service if they were written in Visual Studio IDE (typically.NET applications). With a few clicks of the mouse, you may already deploy your application to a remote server using the Visual Studio IDE. As a result of the portal's bulk and complexity, I propose Heroku for less-experienced developers.

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• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• Extremely easy to deploy and update from Visual Studio
• It integrates seamlessly with other Azure PaaS resources
• It has an in-depth integration with AppInsights, so you can understand errors and their root cause easily.
• Easy to create and delete, what is not the same case in a IaaS resource
• It escalates based on CPU workload and some other resource variables.
• Configuration changes are almost immediate
• Offers an excellent abstraction from hardware backend of the platform
• That's updated very often, saving time and the risk of a self-performed update over a IaaS
• That's really easy to develop for Web Apps
• It supports Function Apps and Web Apps into the same "cost black box"

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• the slowness of the website sometimes
• the structure

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• Jumps between resource sizes can get expensive
• You may wind up putting a lot of eggs in one basket--not necessarily a con but something to keep in mind (most of your data will likely be managed and processed through Microsoft products/services if you fully commit to Azure App Service).
• Learning new technology. If you're moving from on-premises to Azure App Service (or any cloud solutions), you'll likely have to rethink how things are done to achieve the same end results (and/or resources may become expensive quickly).

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It is useful when executed properly

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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I have given this rating because Azure App Service performs very well in terms of speed, reliability, and reducing overhead, and improves overall team productivity, with a little scope for improvement in complex testing scenarios and configurations, scalability concerns in a large setup, and similar tracking and audit needs.

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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Microsoft has always been known for providing a high standard in terms of customer support and Azure App Service (and as a matter of fact the whole Azure Platform) is no exception. Azure App Service never caused us any issues and we only contacted their customer support for questions regarding server locations and pricing. I feel pretty satisfied with how they treat their customers.

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We are more integrated with other Adobe products and so it was an easy decision

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When we chose it, we did so because of its integration with Microsoft applications; now we need to integrate with AI, and Azure doesn't offer a good integration. That is the main reason to change it. It is still great to develop Windows- and Microsoft-based applications, but if we need to integrate with AI, Google wins by far.

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• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• Deployment of ASP.NET apps at the organization has been sped up.
• An option to offer access to the version control system on a third platform so that we could easily deploy our apps.
• Because of Azure App Service's scalability capabilities, the costs of running the services are kept to a minimum. As a result, we may save hundreds of dollars each month compared to the expenses of traditional servers by using fewer resources during slack periods.

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