Adobe Experience Platform vs. Azure App Service

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

You may easily deploy your apps to Azure App Service if they were written in Visual Studio IDE (typically.NET applications). With a few clicks of the mouse, you may already deploy your application to a remote server using the Visual Studio IDE. As a result of the portal's bulk and complexity, I propose Heroku for less-experienced developers.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Extremely easy to deploy and update from Visual Studio
• It integrates seamlessly with other Azure PaaS resources
• It has an in-depth integration with AppInsights, so you can understand errors and their root cause easily.
• Easy to create and delete, what is not the same case in a IaaS resource
• It escalates based on CPU workload and some other resource variables.
• Configuration changes are almost immediate
• Offers an excellent abstraction from hardware backend of the platform
• That's updated very often, saving time and the risk of a self-performed update over a IaaS
• That's really easy to develop for Web Apps
• It supports Function Apps and Web Apps into the same "cost black box"

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• The Azure is providing little less amount of data centers, so they can increase the data centers.
• Customized development; Azure needs to provide some more options to customize
• Some of the essential things about the viewers and logs must be provided. Currently I feel they are putting limit on monitoring.

It is useful when executed properly

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

To change from one tech stack to another is very hard. Converting from the .NET environment to an agnostic environment without AI takes a long time, and if we want to use AI to make the conversion, it's better to use external solutions like Claude. Copilot can't handle the conversion, generating tons of errors and hallucinations.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

Microsoft has always been known for providing a high standard in terms of customer support and Azure App Service (and as a matter of fact the whole Azure Platform) is no exception. Azure App Service never caused us any issues and we only contacted their customer support for questions regarding server locations and pricing. I feel pretty satisfied with how they treat their customers.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

AWS CodeDeploy certainly feels powerful; however, to perform some tasks with it will require some scripting experience. Azure App Service provides deployment, scaling, and hosting in a single, managed platform, and it feels easy and very well laid out. It is also dev- and qa-friendly, enabling faster deployments and improving overall team productivity.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Azure App Service has allowed us to quickly deploy high-budget projects very quickly, netting us a healthy profit vs the cost to develop. (We make, on average, about 10x what it costs to get up and running per project thanks to how easy it is to implement a skeleton framework.)
• Costs are low to run the services thanks to the scaling functionality that comes with Azure App Service. We can utilize less resources during slow times and save hundreds of dollars per month vs costs of traditional servers.

Incentivized