A solid 10
October 23, 2025

A solid 10

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform

We use AEP to host our marketing and sales data for specific use cases. Activating profiles with RT-CDP to various destinations are seamless and very easy to execute. We also use CJA for reporting and since it’s based on AEP, there is definitely a lot of customer data we are able to analyze, especially between offline and online channels.

We are also able to measure customer experience using our call center data with online behaviours. This tool helps with value realisation especially with our marketing investments.

Pros

  • Host online/offline data with common IDs
  • Ease of profile activation to destinations
  • Flexibility around how many sources and destinations can be used to move data

Cons

  • Some basic reporting flexibility within AEP would be useful without dependencies on CJA.
  • More AI driven recommendations for campaign/profile activations would be helpful.
  • More leads from profile activations and lookalike audiences
  • Better understanding of our data with CJA
  • Better journey orchestration using AJO
  • Higher conversions and sales due to better understanding of customer pain points
AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.
We are more integrated with other Adobe products and so it was an easy decision

Do you think Adobe Experience Platform delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform's feature set?

Yes

Did Adobe Experience Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform go as expected?

Yes

Would you buy Adobe Experience Platform again?

Yes

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Adobe Experience Platform Feature Ratings

Platform-as-a-Service
9.4
Ease of building user interfaces
9
Scalability
10
Platform management overhead
9
Workflow engine capability
9
Platform access control
9
Services-enabled integration
10
Development environment creation
10
Development environment replication
10
Issue monitoring and notification
9
Issue recovery
9
Upgrades and platform fixes
Not Rated

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