Hard to Use but Highly Advanced
October 07, 2020

Hard to Use but Highly Advanced

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform

We use pieces of the platform, specially AEM, Target, Analytics, and Adobe Launch. It's used by brands within our ministry but not all departments. The platform helps govern our data collection, website structures, and provide one unified toolset that can be used across our business.

Pros

  • Integrated products for a holistic multi-channel marketing platform
  • Customization at it's finest. Very granular in it's settings, permissions, and functionality
  • Sophisticated products that are very powerful

Cons

  • You need to be well trained and resourced to use the product
  • Features and integration work but often times you need to pay Adobe consultants for help
  • Not transparent in their pricing per customer
  • The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
  • Contract pricing went up yearly on some products by 200%
  • We were able to consolidate email tools to save on yearly contract expenses
In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Do you think Adobe Experience Platform delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform's feature set?

Yes

Did Adobe Experience Platform live up to sales and marketing promises?

No

Did implementation of Adobe Experience Platform go as expected?

Yes

Would you buy Adobe Experience Platform again?

No

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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