Adobe Experience Platform vs. Oracle Big Data Cloud Service

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

We use it only when we need to and we have found that the software does what it needs to, it's user friendly and us also really helpful in many other ways as well. Like I mentioned before, we love the security and the speed we receive.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• User friendly
• Offers support and assistance
• Worth the cost
• Time efficient
• Good reliability
• Reliable support

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• Less pricey
• Customizable
• A little more help in setting up/using the systems
• Constant upgrades are always pricey
• Some bugs noticable

Incentivized

It is useful when executed properly

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

Although new, Oracle has been exceptionally good speed wise and the customer service is top notch

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• It has had a good impact we are able to complete our projects in time
• We can save all our data in a safe and secure location
• Our data analysis is now faster than ever

Incentivized