Adobe Experience Platform vs. Superblocks

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

Superblocks is great for building internal tools for your company. We have our finances running on Superblocks, our client services running on it, as well as a lot of internal tooling for our product. You can build full-apps using their API builder, Workflow builder, Scheduled Jobs, and UI builder. All without having to handle your own infrastructure. It's meant to be one extra abstraction layer on top of other developer infrastructure tools like AWS, Vercel, etc.

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Easy to use User Interface builder for building internal apps
• Scheduled Jobs and Workflow builder in multiple languages
• API builder for support your User Interface for your internal apps

• the slowness of the website sometimes
• the structure

Incentivized

• More flexibility on UI component designs

It is useful when executed properly

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• We've saved thousands of developer hours that would have otherwise spent on maintaining infrastructure