Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Synthesia
Score 8.5 out of 10
N/A
Synthesia is an AI video generation platform that can be used by companies to turn boring docs, PowerPoints or PDFs into more engaging training, marketing or how-to videos.
$30
per month
Pricing
Adobe Express
Synthesia
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
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Offerings
Pricing Offerings
Adobe Express
Synthesia
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact Adobe directly for Enterprise pricing plan details.
Adobe Express has stronger branding features. For example, it's much easier to save custom logos and styles and I feel like the end-products are more polished.
Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.
If you need to create explanatory content or videos where the narrator isn't on the front page, Synthesia is a great ally. AI is not welcomed by everyone, or, to put it differently, people don't want to learn from AI, it feels fake, or takes out value. People want to engage with a real human, especially in a learning enviroment. I'd suggest using Synthesia because it saves you a lot of time, but if the avatar is the center of video, it might be an issue. You can note by the way the mouth moves that it's AI. There are ways in Synthesia where you can remove the avatar and just hear its voice (which are great btw) or make them smaller so your atention doesn't go there all the time.
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
Synthesia is very good with someone needing to create videos and not a lot of knowledge on the matter. It's easy to use, intuitive and has a lot of tutorials on how to use their features
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
