Adobe Express track to creativity
Overall Satisfaction with Adobe Express
As a design educator, I am acutely aware of the design landscape. As our society moves farther and farther away from the written word, and toward visual communication, the importance of democratizing access to these communication platforms is incredibly important. In my world, I use Adobe Express with students to introduce design principles with a lower bar of entry, to entice them to fall in love with all design has to offer. With my teaching colleagues, I use Adobe Express to help them create teaching tools that are more student centered by creating strong visual hierarchy and easy points of entry. Adobe Express is a very easy to use, easy to onboard tool that helps non-designs (and designers alike) quickly bring their ideas to life.
Pros
- Easily switch between colors and text effects.
- Translate documents to many languages
- Translate documents to multiple sizes.
- Generate new concepts from text prompts.
- Collaborate on designs with multiple people
Cons
- I'd really love for the layout to be slightly more like the existing Adobe products. As a long time Adobe user, sometimes options aren't where I think they should be
- Right-click context sensitive menus
- As a design educator, the democratization of design is hurting the need for schooling - that's a double edged sword
- On the other hand, it is providing new avenues for communication, and new audiences who need training
Content
10
Speed
10
Adobe Express is a mighty little program. To be clear, it won't do everything you can do in Illustrator or Premiere, but it will do about 75% of it, which is plenty about 75% of the time. It's not going to replace the Creative Cloud programs for pro users, but it will allow pro users to offload much of the edits, revisions, and small changes they do to make more efficient use of their time.
Do you think Adobe Express delivers good value for the price?
Yes
Are you happy with Adobe Express's feature set?
Yes
Did Adobe Express live up to sales and marketing promises?
Yes
Did implementation of Adobe Express go as expected?
Yes
Would you buy Adobe Express again?
Yes
Using Adobe Express
Adobe Express is widely used across our organization by our marketing team, our educational staff, and our students. As an institution of higher learning, we have made Adobe Express available to our entire campus. It is being used by students in classrooms to create visual presentations. It is being used by the marketing department to make event marketing more efficient, providing preapproved templates for everyone at the school to use, reducing the bottleneck. And by educators looking to create more engaging, visuals for today's modern learners.
15 - It's hard for me to give an exact number. Our account is managed at the state level and encompasses 13 colleges throughout Colorado. Our IT teams helps users get connected. Our Multimedia Graphic Design professors provide training for students and staff alike. Our Marketing department provides templates and one-on-one instruction for new users. Our Center for Excellence in Teaching and Learning also provides opportunities to onboard new users.
- Consistent event branding throughout the institution - made possible by preapproved templates
- Crafting engaging visuals for classes by professors who aren't designers
- Giving students access to creative tools so that they can learn to express themselves visually.
- The ability to create GIFs in house to make more engaging announcements in our LMS system
- Using auto captioning to make more engaging videos
- I anticipate extended use throughout the school - including the use of video transcription, and translation. Hoping that the auto-translate and lipsync feature becomes available more widely
Evaluating Adobe Express and Competitors
Yes - Adobe Express was selected by our marketing department to replace Canva for design across our organization. As an institution of higher learning, we have many, many folks who need to create visual media - educators, staff, and students. Adobe Express allows us to provide access to these various stakeholders while still maintaining a consistent brand.
- Integration with Other Systems
- Ease of Use
- Other
To be honest, I think, at the state-level part of the decision process came down to the inclusion of Adobe Express with our Creative Cloud license, and its integration with the Marketing side products. Why would we pay for a competitors product (Canva) when Adobe Express was included with what we were already using. Adobe has successfully leveraged this marketing technique several times in the past and it works.
Using Adobe Express
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Animation is a snap.
- Creating video captions has never been easier.
- Locking down portions of templates, and controlling what can and cannot be changed, and how they can be changed is a breeze.
- As a Creative Cloud user, I sometimes have a hard time figuring out how to do something that I can do easily in AI/PS, like using blending modes or adding effects
- Artwork created outside of Express doesn't always import the way I want it to, or think it shouild
Yes, but I don't use it


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