Adobe Express track to creativity
Updated December 04, 2025

Adobe Express track to creativity

Betsy Tuma, MFA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Team

Overall Satisfaction with Adobe Express

As a design educator, I am acutely aware of the design landscape. As our society moves farther and farther away from the written word, and toward visual communication, the importance of democratizing access to these communication platforms is incredibly important. In my world, I use Adobe Express with students to introduce design principles with a lower bar of entry, to entice them to fall in love with all design has to offer. With my teaching colleagues, I use Adobe Express to help them create teaching tools that are more student centered by creating strong visual hierarchy and easy points of entry. Adobe Express is a very easy to use, easy to onboard tool that helps non-designs (and designers alike) quickly bring their ideas to life.

Pros

  • Easily switch between colors and text effects.
  • Translate documents to many languages
  • Translate documents to multiple sizes.
  • Generate new concepts from text prompts.
  • Collaborate on designs with multiple people

Cons

  • I'd really love for the layout to be slightly more like the existing Adobe products. As a long time Adobe user, sometimes options aren't where I think they should be
  • Right-click context sensitive menus
  • As a design educator, the democratization of design is hurting the need for schooling - that's a double edged sword
  • On the other hand, it is providing new avenues for communication, and new audiences who need training
I really appreciate having a wide variety of templates. This makes for a low bar of entry. BUT Express also gives me the tools I need to create my own templates and designs so that I can prevent my work and messaging from looking like everyone else's. It is an efficient tool that makes light work of otherwise time intensive processes. Additionally, having a wide selection of stock photos and other design assets (plus the ability to edit them using Adobe Firefly) makes it so that I can do everything I need in one place - minimizing the need to switch applications.
Once you get it, you get it... But as a long-time Adobe User, sometimes it takes me a hot minute to find what I am looking for. I do appreciate that all the different types of media I can export including video, animations, and flat designs using a single interface rather than having to learn many programs that are akin to identical twins - they look the same, but behave very differently.
Excellent at this feature -- one suggestion for improvement is to reimagine images when moving from portrait to landscape - I'd love more than just a solid colored background, or at least a toggle to select it as an option -- I can do it, but it is just another step
Adobe Express is a mighty little program. To be clear, it won't do everything you can do in Illustrator or Premiere, but it will do about 75% of it, which is plenty about 75% of the time. It's not going to replace the Creative Cloud programs for pro users, but it will allow pro users to offload much of the edits, revisions, and small changes they do to make more efficient use of their time.

Do you think Adobe Express delivers good value for the price?

Yes

Are you happy with Adobe Express's feature set?

Yes

Did Adobe Express live up to sales and marketing promises?

Yes

Did implementation of Adobe Express go as expected?

Yes

Would you buy Adobe Express again?

Yes

I actively teach colleagues to use Adobe Express to create their handouts, videos, presentations, and event announcements. We also teach Adobe Express to students through campus workshops and collaborations. Lastly, we work with our eLearning department, Marketing department, and our Center for Excellence in Teaching and Learning to teach Adobe Express to our faculty and staff.

Using Adobe Express

Adobe Express is widely used across our organization by our marketing team, our educational staff, and our students. As an institution of higher learning, we have made Adobe Express available to our entire campus. It is being used by students in classrooms to create visual presentations. It is being used by the marketing department to make event marketing more efficient, providing preapproved templates for everyone at the school to use, reducing the bottleneck. And by educators looking to create more engaging, visuals for today's modern learners.
15 - It's hard for me to give an exact number. Our account is managed at the state level and encompasses 13 colleges throughout Colorado. Our IT teams helps users get connected. Our Multimedia Graphic Design professors provide training for students and staff alike. Our Marketing department provides templates and one-on-one instruction for new users. Our Center for Excellence in Teaching and Learning also provides opportunities to onboard new users.
  • Consistent event branding throughout the institution - made possible by preapproved templates
  • Crafting engaging visuals for classes by professors who aren't designers
  • Giving students access to creative tools so that they can learn to express themselves visually.
  • The ability to create GIFs in house to make more engaging announcements in our LMS system
  • Using auto captioning to make more engaging videos
  • I anticipate extended use throughout the school - including the use of video transcription, and translation. Hoping that the auto-translate and lipsync feature becomes available more widely
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point.

Evaluating Adobe Express and Competitors

Yes - Adobe Express was selected by our marketing department to replace Canva for design across our organization. As an institution of higher learning, we have many, many folks who need to create visual media - educators, staff, and students. Adobe Express allows us to provide access to these various stakeholders while still maintaining a consistent brand.
  • Integration with Other Systems
  • Ease of Use
  • Other
To be honest, I think, at the state-level part of the decision process came down to the inclusion of Adobe Express with our Creative Cloud license, and its integration with the Marketing side products. Why would we pay for a competitors product (Canva) when Adobe Express was included with what we were already using. Adobe has successfully leveraged this marketing technique several times in the past and it works.

Using Adobe Express

Adobe Express takes the best of complicated design tools like Illustrator and Photoshop, and packages them in an easy-to-use interface so that anyone can craft compelling visual messages. The tool is capable of quite a lot and has a low bar of entry for new users. As a veteran user of the Creative Cloud, I sometimes have to look for a feature, but my students who are new to Adobe Express find the tool incredibly intuitive. It has allowed me to start teaching the principles of design and focusing on best practices rather than teaching complicated interfaces to new students. It has been a game-changer in building a base of knowledge about design that they can then embody when we move into more advanced tools.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Animation is a snap.
  • Creating video captions has never been easier.
  • Locking down portions of templates, and controlling what can and cannot be changed, and how they can be changed is a breeze.
  • As a Creative Cloud user, I sometimes have a hard time figuring out how to do something that I can do easily in AI/PS, like using blending modes or adding effects
  • Artwork created outside of Express doesn't always import the way I want it to, or think it shouild

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