Adobe Illustrator CC vs. Markup Hero

Adobe Illustrator is used to help make drawings look good but not make them. It is easy to add color or texture but it is hard to actually make the drawings in it. I would recommend using other software to make the lines for plans and sections and using Adobe Illustrator to make it look good.

For us, it's sending real estate setup sheets with multiple properties and lots of comments and feedback. It's great for quick feedback and shares. If I need to make a custom graphic tho its not quite powerful enough as Photoshop or other tools. The former is about 90% of my use cases, the latter only 10% so it's still worth it. But I can see they are adding more and more design oriented features so I suspect I won't need Photoshop much longer.

• Vector graphics for scaling to large sizes
• Filling an object with a texture
• Easily adjusting and expanding an artboard to fit the size of the content (especially for infographics)
• Compatibility with other Adobe CC programs, but also exporting for PPT graphics

Incentivized

• Quickly adding annotations
• Sharing links to screenshots or marked up PDFs
• Always editable and accessible from any device

• It's tough to master. If you haven't used Adobe products like Photoshop or Illustrator before, there is a lot to take in.
• It would be great to have some better options to preview the final product if you're creating a multiple page document.
• Better integration and pricing points with Adobe Stock for the useful stock images to complete your projects.

Incentivized

• Teams is basic right now; looking forward to more permissions and team folders
• Love the insert image, but would like to be able to make my own library of images
• Needs rotate when uploading from my iPhone - they're sideways right now

While Adobe Illustrator CC is one of the only true design software out there, it really stands heads above the other products. It's clean UI and menu structure is easy to navigate.

Incentivized

Illustrator has become easier in recent years to use with more intuitive tools and controls for them. Illustration software has improved but Adobe Illustrator has kept up and keeps the edge with its extensive toolset. Newly added collaboration tools with Adobe make it even better and the expectation is that is to continue.

Incentivized

I normally already know how to do whatever I'm trying out, but the documentation (as well as a simple Google search) makes any question quick to resolve. The Adobe boards themselves are a fantastic resource, especially for resolving questions between new programs and iterative releases.

Incentivized

They complement each other, each with its own specific characteristics, but within a marketing sector, an experienced designer knows that the use of these tools in sets makes all the difference. It is possible to combine their uses and create really relevant materials that will bring a great return to the company and in the dissemination of arts with superior quality to the competitors

Markup Hero stands out because it is truly web based and supports PDFs (among a host of other file types). The annotation tools are significantly smoother and always editable. I don't know of any other products that provide a web experience that allows for edits at anytime. Plus the team is clearly working hard to iterate the product and regularly delivering new features.

• Helps us quickly and easily create and manage numerous logos
• Cloud libraries allow us to access commonly used colors, fonts, logos and other design elements quickly
• We are able to provide high-quality, scalable college logos for print and digital which give us a more professional, credible look.

Incentivized

• Productivity - Save at least 30 mins per day per employee
• Organization - No more hunting through emails finding content I sent to someone
• Communication - My clients better understand our suggested properties when I add annotations.