Adobe Journey Optimizer vs. Azure Personalizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.1 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Azure Personalizer
Score 7.3 out of 10
N/A
Personalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Users can select content, optimize layouts, and personalize offers with two API calls. Part of Azure Cognitive Services, Personalizer can be used as a standalone personalization solution or to complement…N/A
Pricing
Adobe Journey OptimizerAzure Personalizer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Journey OptimizerAzure Personalizer
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Adobe Journey OptimizerAzure Personalizer
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User Ratings
Adobe Journey OptimizerAzure Personalizer
Likelihood to Recommend
7.9
(16 ratings)
7.0
(1 ratings)
Usability
7.2
(16 ratings)
-
(0 ratings)
User Testimonials
Adobe Journey OptimizerAzure Personalizer
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
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Microsoft
Azure Personalizer is better for freshers who wishes to reach out to their potential customers who like their products.But for a established ecommerce ownerthis one is not recomended to use it since they only provides product personalisations for 50 or fewer products efficiently.
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Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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Microsoft
  • Customer recommendation
  • High engagement Rate
  • Increase sales cycle
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Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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Microsoft
  • Less features compared to other tool in market
  • Learning loop time consumption is little high
  • Number of items for personalisation is less ie 50 or fewer
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Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
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Microsoft
No answers on this topic
Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
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Microsoft
Azure Personaliser gives features at Reasonable rate. Also Owing a small E-commerce store I would prefer Azure Personalizer based on its features .
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Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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Microsoft
  • Revenue generated increased by 2 times
  • Product sale increased
  • landing page clicks increased
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer