Adobe Journey Optimizer vs. Digioh

AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market

Incentivized

Anyone looking for a robust form builder or lightbox builder that requires minimal coding should consider Digioh. We've used it for 5 years and love how easy it is to use, and they are always adding new features to improve the service.

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• Simple to use, but robust interface
• Flexibility to target narrow user groups
• Reporting metrics

• It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
• there is a window of time during the day that the audiences give out errors and you can´t see the estimates
• I should be able to select STO in campaigns, not only in journeys
• I should be able to select the email parameters when using campaigns

Incentivized

• Our biggest negative with Digioh is simply the library of images - there's not a clear way to organize images, resulting in a lot of scrolling to find what you're looking for.

At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users

Incentivized

Our marketing department is small, so having a service that allows for a single user to create, test and make the box live is very valuable to us. This usability allows us to literally have promotions and boxes go live in minutes - no waiting for developers to insert code.

They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• The leads generated through Digioh boxes have allowed us to convert a higher percentage of these users to our paid subscription.