Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
If you have a small business and are selling services, products, etc I think Flodesk is fantastic! It's clean, has great design, is easy to use and integrate with other software, and most importantly, it makes setting up marketing funnels and getting paid a breeze!
Being able select a link within Flodesk - for instance when setting up a sign up form or waitlist and wanting it to lead directly to the sales page or checkout next.
Improved brand kit settings where you don't have to reset the font every single time.
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
I love Flodesk - I think it's very easy to learn/use and unlike most other email software, it's biggest benefit is being able to build sales pages, checkouts, waitlists, etc. in addition to email newsletters.
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
I selected Flodesk because it has the most important features available of the similar products listed but is way more cost-effective and user-friendly. Plus, their designs/aesthetics are great!
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Flodesk has had an incredibly positive impact on my business by streamlining my email marketing, waitlists and checkouts, and therefore helped my revenue go up!
