#1 most frequent
United States of America
77.5%561 installations of 724
What is Flodesk?
Flodesk, developed by Flodesk Inc., is an email marketing and digital sales tool aimed at small businesses and entrepreneurs. It offers a platform for designing and sending on-brand marketing emails, creating sales pages, publishing opt-in forms, and building email automations. Flodesk provides a collection of highly customizable templates for various marketing materials such as emails, forms, workflows, and sales pages. Users can personalize these templates to match their brand's aesthetic.
Categories & Use Cases
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
Areas for Improvement
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.6
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.4
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Category average: 8.4
Who Buys & Uses Flodesk
#2 most frequent
Canada
7.9%57 installations of 724
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
3.6%26 installations of 724
You must try Flodesk!
Use Cases and Deployment Scope
I use Flodesk for my weekly newsletter, as well as the waitlist, sales page, checkout, emails, etc. for my group coaching course. I love the ability to set up segments and triggers to further customize the automations which are fantastic.
Pros
- checkouts
- sales pages
- automations
Cons
- Being able select a link within Flodesk - for instance when setting up a sign up form or waitlist and wanting it to lead directly to the sales page or checkout next.
- Improved brand kit settings where you don't have to reset the font every single time.
- Default footer settings would be amazing!
Return on Investment
- Flodesk has had an incredibly positive impact on my business by streamlining my email marketing, waitlists and checkouts, and therefore helped my revenue go up!
Usability
Alternatives Considered
Intuit Mailchimp, Constant Contact, Klaviyo and Kajabi
Other Software Used
Squarespace