Adobe Journey Optimizer vs. Optimizely Personalization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.1 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Optimizely Personalization
Score 7.4 out of 10
N/A
Optimizely Personalization helps marketers optimize digital experiences that drive conversions and customer loyalty. Used to plan and collaborate on personalization programs of any size or scale, Personalization delivers flicker-free 1:1 experiences and measures impact against the metrics that matter.N/A
Pricing
Adobe Journey OptimizerOptimizely Personalization
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Journey OptimizerOptimizely Personalization
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Best Alternatives
Adobe Journey OptimizerOptimizely Personalization
Small Businesses
Simplify360
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Bloomreach - The Agentic Platform for Personalization
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Score 8.9 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
Dynamic Yield
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Score 9.0 out of 10
Enterprises
Verint Community
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Score 9.9 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Journey OptimizerOptimizely Personalization
Likelihood to Recommend
7.9
(16 ratings)
7.0
(1 ratings)
Usability
7.1
(16 ratings)
7.0
(1 ratings)
User Testimonials
Adobe Journey OptimizerOptimizely Personalization
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
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Optimizely
less appropriate for highly regulated industries where concerns around data privacy and the need for extensive security configurations may limit its effectiveness and delay deployment.
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Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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Optimizely
  • AI-Driven Recommendations and Targeting
  • Behavioral Targeting and Segmentation
  • Experimentation and Testing within Personalization Campaigns
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Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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Optimizely
  • Limited OOTB Integrations
  • Scalability with advanced features
  • Complecity in setup
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Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
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Optimizely
it's a robust tool that is capable of handling most user needs
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Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
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Optimizely
features and AI capabilities
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Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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Optimizely
  • increased conversion rate
  • improvedcustoemr retention
  • faster experimentation
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

Optimizely Personalization Screenshots

Screenshot of Collaboration: The place to manage and collaborate on personalization campaigns. Programs can be orchcestrated from the calendar view, and ideas can be captured from anywhere in the organization.Screenshot of Visual Editor: A "what you see is what you get" tool used to create personalized experiences and preview exactly what audiences will see.Screenshot of Personalization Campaign Results: These measure the effectiveness of personalization efforts, offering a breakdown of each experience, key metrics, and a measure of how well these personalized experiences perform compared to the standard experience.Screenshot of Contextual Multi-arm Bandits: AI-powered 1:1 personalization that serves the most relevant experience to each individual, increasing engagement and conversion rates.Screenshot of Experience Templates: Pre-built templates for web page components like count-down timers, banners, exit intent pop-ups, etc. make it easier for marketers to create on-brand experiences for their personalization campaigns.