Adobe Journey Optimizer vs. SMSAPI

Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.

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We use SMSAPI in our client's projects. Mainly it is useful for sending urgent notifications ex. Action required from the user. Moreover, its use as remarketing channel for registered users that not decided to purchase or as promotional offers with additional items on sale or discounts.

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• API based response and ability to invoke the results need via API.
• Business friendly management of offer priority , the rule assignments.
• Data Collection from interactions and ability to utilize them without much latency.

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• Easy integration with API.
• Two main methods of showing sender in inbox.
• Sending SMS from application.

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• The email building experience could be better when integrating AEM content fragments.
• Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
• Content life cycle management could be more robust.

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• Everything is ok.

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It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

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AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

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I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

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I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

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Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

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It didnpt possess anything new from the online version of it, in fact, there were less

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I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

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The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

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Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!

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We use SMSAPI because we have recommendations from trusted sources about this solution. As for now, everything is great. It works as supposed and fulfills all requirements.

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I didnpt help purchase

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This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

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very professional

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• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

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• Boost CTR & sales.
• Helps with abandoned baskets.
• Improves UX and engagement.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info