Adobe Premiere Pro vs. iMovie vs. SnapStream

Adobe Premiere Pro seems to be industry standard for video editing. For any type of video promotion or production Premiere is a great software for tidying up and correcting video color and audio as well as an easy editor to bring multiple clips together into a seamless production. Because it is the professional version, for casual video editing it may be too much program.

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iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.

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• The audio output of this program is better than those of other video editing software.
• You can make cuts from other videos and make a unique video.
• When you edit a video you can put audio, images, letters and other things.

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• File management. This is one of the tricky things that is not a benefit if you are a pro user, however iMovie has a built in file management system that makes sure all the files you are using in your edit are carried along with the project file. It's easy to lose these files as it typically requires manual organization - however iMovie does it for you, automatically.
• The editing UI is designed for a modern generation. No longer are we connected to the manual cutting and pasting of the moviola era, it's a drag and drop friendly platform for the digital generation.
• Auto save is another huge feature. You never lose progress due to forgetting to hit command + S.

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• GPU utilization- While Premiere utilizes the GPU occasionally and during exports, it's mostly a CPU intensive program. Unless you have a powerful CPU, your computer may struggle to playback high-resolution footage.
• The Graphics panel is very useful and has come a long way but still needs some work. I need more templates available to me since I'm paying monthly for this service.

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• Exporting. You’d think this would be more intuitive but the language Apple uses is a little bizarre...you can choose to save it as a theater project or as a file but it’s not super clear.
• Fine tuning. Sometimes you need an exact moment where to stop audio and start a person talking and it can be difficult to get that level of detail to match up.
• Tutorials. It would be nice for iMovie to have some quick and dirty tutorials for you to take within the software as many others do but as far as I can tell there is no such thing.

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Adobe Premiere Pro saves time and cost and it does a great job. When you see the output you know that you have made the right investment in the right application. Adobe does not require a lot of support to work good. There are thousands of videos in case you are looking for a particular thing to do during your work on your videos therefore it is well supported.

Premiere Pro is a very powerful tool, but it's not intuitive - it's virtually impossible to use without some kind of training or instruction. That being said, once you've learned how to use the product so that you can take advantage of its various video editing and creation options, it's an incredible program in terms of features and tools.

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Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.

The customer support was extremely slow, being passed to multiple departments, having calls dropped and need to start all over. I basically had to hold THEIR hand through the process so they could fully understand the situation. The most effective part was when I finally spoke with someone who was able to access my computer and walk through the issues themself. However, they came to the same conclusion after an entire hour, and had no idea why or that it was an issue that could be escalated to the technical team. Ultimately this communicates that Adobe Premiere has no interest in refining their platform, which solidified my ZERO user confidence in this video editing platform.

Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!

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Utilizing one of the many books available on Adobe Premiere Pro, each video editor can learn at their own pace.

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We actually took time in 2020 to test out Final Cut Pro and DaVinci Resolve to see if they would be better suited for our department but ended up sticking with Premiere. Each has [its] strong suits, but the non-linear editing style of Resolve was too complicated to grasp when already working in linear programs for so long. Their features aren't as robust and Premiere (outside of color). Final Cut is always a great tool, but if we were to switch to using PC it would become a problem down the road. And not being able to seamlessly use After Effects within Final Cut was the final nail in the coffin.

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Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.

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• It allows my company to produce products. Full stop. There is no more valuable tool than Premiere for our entire company.
• Premiere's slow export time consumes the entirety of my computer. This means I often need to go to another machine to continue working. It's frustrating.
• Premiere also slows down when handling videos larger than 1080p. This slows down my workflow. Every second of my workday needs to make things go faster. Anything that slows it down is a serious problem.

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• iMovie has given a fantastic ROI for the brand as it allows us to expand our channels (YouTube, TikTok, IG Reels, etc.) and reach new users.
• Video is the new digital platform to get on and iMovie helps us churn out video content quickly and precisely.
• iMovie helps get our message across in a visually pleasing way for users to easily understand what our product is about, giving us a great ROI as more users convert after watching video content.

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