Item: Adobe Premiere Pro
Rating: 9
Author: Michael Craven

Overall Satisfaction with Adobe Premiere Pro

Use Cases and Deployment Scope

I have personally used Adobe Premiere Pro for over a decade. I use it to edit personal videos and also create videos for our on-line company advertising. It is considered the 'de-facto' standard for good reason - if it can't be done in Adobe Premiere Pro, it probably can't be done.

Pros and Cons

Pros

An abundance of Filter options
Separating sound and video elements
moving Text Balloons

Cons

I think Adobe Premiere Pro could really benefit from a better 'Quick Tutorial' feature.
Reorganization of all of the menus are in order - they have just gotten very long and could be more concise.

Most Important Features

Tons of Filters to choose from
Built-in Audio editing and stripping features
The ability to export to Tons of different video file formats

Return on Investment

Our video advertisements made by Adobe Premiere Pro receive a much better response than our previous video advertisements not made using Adobe Premiere Pro
We get compliments from new clients on our video advertisements (which lets us know that they definitely Notice the advertisement On-Line)

Alternatives Considered

DaVinci Resolve

DaVinci Resolve works nicely (though some things have a different flow compared to Adobe Premiere Pro). More importantly though, whenever I ran into a limitation with DaVinci Resolve, I can always find a solution with Adobe Premiere Pro.

Key Insights

Do you think Adobe Premiere Pro delivers good value for the price?

Not sure

Are you happy with Adobe Premiere Pro's feature set?

Yes

Did Adobe Premiere Pro live up to sales and marketing promises?

Yes

Did implementation of Adobe Premiere Pro go as expected?

Yes

Would you buy Adobe Premiere Pro again?

Yes

Other Software Used

Microsoft 365 (formerly Office 365), DaVinci Resolve, CyberLink U

Likelihood to Recommend

If you work with editing videos - it pays to take the time and learn Adobe Premiere Pro. Once over the initial learning curve (which can be steep), your videos will come alive easier and more professional looking using the features in Adobe Premiere Pro.

Evaluating Adobe Premiere Pro and Competitors

Products Replaced

Yes - We replaced DaVinci Resolve with Adobe Premiere Pro because of some limitations with DaVinci Resolve's editor.

Key Differentiators

Product Features
Product Reputation

If it can't be done in Adobe Premiere Pro, it most likely can't be done. With every other video editing product, we always ran into some limitation - not so with Adobe Premiere Pro.