TrustRadius

Adobe Real-Time Customer Data Platform vs. RocoTalent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Real-Time CDP
Score 8.3 out of 10
N/A
Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.N/A
RocoTalent
Score 0.0 out of 10
N/A
N/AN/A
Pricing
Adobe Real-Time Customer Data PlatformRocoTalent
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Real-Time CDPRocoTalent
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.—
More Pricing Information
Community Pulse
Adobe Real-Time Customer Data PlatformRocoTalent
Considered Both Products
Adobe Real-Time CDP
Verified User
Anonymous
Chose Adobe Real-Time CDP
Compared to competitors like Salesforce Data Cloud and Twilio Segment, RT-CDP is strongest in real-time segmentation, audience activation, and deep integration with digital experience tools. It was purpose-built to stream data, unify profiles, and activate them quickly for …
Sasikumar Ravikumar | TrustRadius Reviewer
Sasikumar Ravikumar
Senior Software Engineer
Chose Adobe Real-Time CDP
Real time access of data
Very popular so no need of marketing
Customer profiles are updated immediately and easy to access multiple customer data
Chose Adobe Real-Time CDP
Tealium CDP is too much simple and works mostly with those type of Business who are not majorly in Adobe's ecosystem. However in data governence Adobe Real-Time CDP is definitely a better product and help business to get robust growth
Verified User
Anonymous
Chose Adobe Real-Time CDP
Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so …
Verified User
Anonymous
Chose Adobe Real-Time CDP
Adobe Customer Journey Analytics, Adobe Journey Optimizer and Adobe Experience Manager
Verified User
Anonymous
Chose Adobe Real-Time CDP
Adobe Campaign, Adobe Target and Adobe Analytics
HD
Harish Deshmane
Product Owner - CDP
Chose Adobe Real-Time CDP
CDP enables data management and segment aspects, leveraging data from ADobe Analytics and EDL, while Adobe Target enables us to do A/B Testing and personilation use-cases
SV
Silvia Vacirca
Marketing Technology Consultant
Chose Adobe Real-Time CDP
It is extremely valuable to have AEP as shared data foundation for the different Adobe products
Verified User
Anonymous
Chose Adobe Real-Time CDP
Adobe takes a very different approach to how profiles are stitched together than these other platforms. There are pros and cons, but there are more pros to the way Adobe has approached it. Also, the Adobe approach is designed from the ground up in the context of the other AEP …
Verified User
Anonymous
Chose Adobe Real-Time CDP
Because of multiple reason:
1. Supports AI
2. Real time data processing
Gheorghe Cotruta | TrustRadius Reviewer
Gheorghe Cotruta
Data architect / Tech Lead
Chose Adobe Real-Time CDP
Adobe has a better usability, overall better profile governance and a better estimation for audiences. It works great with other Adobe Products
Rubén Vinagre | TrustRadius Reviewer
Rubén Vinagre
Activation Strategy Senior Manager
Chose Adobe Real-Time CDP
The whole stack approach and have everything under the same vendor simplifies things.
Verified User
Anonymous
Chose Adobe Real-Time CDP
Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc.
Verified User
Anonymous
Chose Adobe Real-Time CDP
I have no answer for now.
MG
Michał Guzdek
Senior Consultant
Chose Adobe Real-Time CDP
Synerise - All segments are real-time. We do not need to wait for the batch process. Data automations/transformation processes in SAS 360 - do not know well. However, AEP has better UI.
RocoTalent

No answer on this topic

Features
Adobe Real-Time Customer Data PlatformRocoTalent
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Real-Time Customer Data Platform
7.7
Ratings
6% below category average
RocoTalent
-
Ratings
Tag library7.70 Ratings00 Ratings
Ease of writing custom tags7.50 Ratings00 Ratings
Rules-driven tag execution7.90 Ratings00 Ratings
Tag performance monitoring7.60 Ratings00 Ratings
Page load times7.70 Ratings00 Ratings
Mobile app tagging7.50 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Real-Time Customer Data Platform
8.3
Ratings
2% above category average
RocoTalent
-
Ratings
Standard visitor segmentation8.30 Ratings00 Ratings
Behavioral visitor segmentation8.20 Ratings00 Ratings
Website personalization8.30 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Adobe Real-Time Customer Data Platform
7.8
Ratings
5% below category average
RocoTalent
-
Ratings
Account Scoring7.90 Ratings00 Ratings
Customer Data Governance8.00 Ratings00 Ratings
Data Connectors8.00 Ratings00 Ratings
Data Enhancement7.30 Ratings00 Ratings
Data Ingestion8.20 Ratings00 Ratings
Data Storage7.80 Ratings00 Ratings
Data Visibility7.40 Ratings00 Ratings
Event Data8.30 Ratings00 Ratings
Identity Resolution7.50 Ratings00 Ratings
Best Alternatives
Adobe Real-Time Customer Data PlatformRocoTalent
Small Businesses
Bloomreach
Bloomreach
Score 9.1 out of 10
Google Tag Manager
Google Tag Manager
Score 9.4 out of 10
Medium-sized Companies
Bloomreach
Bloomreach
Score 9.1 out of 10
Google Tag Manager
Google Tag Manager
Score 9.4 out of 10
Enterprises
Bloomreach
Bloomreach
Score 9.1 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Real-Time Customer Data PlatformRocoTalent
Likelihood to Recommend
8.1
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe Real-Time Customer Data PlatformRocoTalent
Likelihood to Recommend
Adobe Real-Time Customer Data Platform is well suited for organisations that have extensive PII data with attributes & consumer behaviors. Also, who wants to run omnichannel customer acquisition and focus on middle- or low-funch campaigns? Also, having multiple digital assets (i.e., website, mobile application, CRM, SMS campaign channels, etc).
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Real time segmentation and profiling on high volume of customer data
  • Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
  • Data governance of customer data in the platform, down to attribute based access controls
  • Activation across paid media, marketing automation and experience optimization platforms
  • Easy to use interface for marketers
HD
Harish Deshmane
Product Owner - CDP
Read full review
No answers on this topic
Cons
  • Some features that are not yet released to all customers are necessary to manage cases like device sharing
  • The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
  • There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect
Verified User
Anonymous
Read full review
No answers on this topic
Likelihood to Renew
It helps faster deal cycles, higher win rated and a lot better prioritisation of leads. The churn rate is low this leads to a higher lifetime value. All decisions are now impacted with the real time data provided by Adobe Real-Time Customer Data Platform. It is very useful in increasing average revenue per customer hence this rating is well justified for the product
Verified User
Anonymous
Read full review
No answers on this topic
Usability
Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?
MG
Michał Guzdek
Senior Consultant
Read full review
No answers on this topic
Alternatives Considered
Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • Improved ability to target users across different marketing DSPs
  • Increased click and conversion rate for Adobe Target
  • Lowered opt out and bounce rates for email
  • Decreased time to value on audience segmentation
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots

Adobe Real-Time CDP Screenshots

Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data SourceScreenshot of Adobe Real-Time Customer Data Platform Profiles and SegmentsScreenshot of Adobe Real-Time Customer Data Platform Customer ProfileScreenshot of Adobe Real-Time Customer Data Platform Scoring Summary