Adometry (legacy) vs. Factors.AI

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.

Incentivized

By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI

Incentivized

• Traffic Analytics
• Geo Analytics
• Campaign Analytics

Incentivized

• Easy no-code integration.
• Accurate data reporting.
• The ability to track advanced engagement metrics.

Incentivized

• Actual customer service agents that can help and answer questions.
• Better explanation of each and every datapoint.
• More user-friendly interface and experience.

Incentivized

• The speed/delivery of the platform can improve.
• The UI/UX can be made more appealing and functional.

Incentivized

Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional

Incentivized

Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good

Incentivized

The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.

Incentivized

• It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.

Incentivized

• Factors.AI allowed us to have clarity on our marketing results.
• We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.

Incentivized