Adometry (legacy) vs. Triple Whale

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

Incentivized

This is only useful for businesses engaged in D2C marketing at scale. The cost would not be justified otherwise. You also need to have a certain level of in-house expertise to set up and use the tool accurately to ensure your data is accurate and reliable.

Incentivized

• Data Dashboard.
• Connects directly to Google Ads.
• Can export data.

Incentivized

• Integrate data from multiple platforms into one location.
• Provide easy to use and customizable dashboards.
• Help with additional attribution methods and accuracy.

Incentivized

• There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
• custom reports take expertise to set up for all of our needs
• default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Incentivized

• Amazon data is difficult to integrate.
• Shipping costs by channel and avg./unit cost - if possible.
• Better tutorials to understand all the tools available.

Incentivized

GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.

Incentivized

The triple whale is a more holistic consolidated view of the ad spend and sales picture.

Incentivized

• giving more insight into our ROI
• i can trust what i see in GA

Incentivized

• Helps us balance our FB and Google spend.
• Know when to scale spend.
• Know when to back of spend.

Incentivized