AdPlexity vs. Adthena

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlexity
Score 0.0 out of 10
N/A
AdPlexity is an intelligence tool used to find profitable ads on desktop, mobile, native, etc.
$199
per month
Adthena
Score 6.5 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Pricing
AdPlexityAdthena
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPlexityAdthena
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdPlexityAdthena
Top Pros

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Top Cons

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Best Alternatives
AdPlexityAdthena
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Similarweb
Similarweb
Score 8.3 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
AdPlexityAdthena
Likelihood to Recommend
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AdPlexityAdthena
Likelihood to Recommend
AdPlexity
No answers on this topic
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Pros
AdPlexity
No answers on this topic
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Cons
AdPlexity
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Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Support Rating
AdPlexity
No answers on this topic
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Alternatives Considered
AdPlexity
No answers on this topic
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Return on Investment
AdPlexity
No answers on this topic
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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ScreenShots