AdPumb vs. AppLovin Exchange (ALX)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPumb
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms.
$1
Impression
AppLovin Exchange (ALX)
Score 7.1 out of 10
N/A
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A
Pricing
AdPumbAppLovin Exchange (ALX)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPumbAppLovin Exchange (ALX)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdPumbAppLovin Exchange (ALX)
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
AdPumbAppLovin Exchange (ALX)
Small Businesses
Google AdMob
Google AdMob
Score 8.7 out of 10
Google AdMob
Google AdMob
Score 8.7 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdPumbAppLovin Exchange (ALX)
Likelihood to Recommend
10.0
(1 ratings)
8.0
(4 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
6.8
(2 ratings)
User Testimonials
AdPumbAppLovin Exchange (ALX)
Likelihood to Recommend
AdPumb
AdPumb stood by me throughout their integration. This is unlike any other providers including and especially AdMob and FAN. They realized the 2x revenue increase they guaranteed, after which provided me with analytics and reports without fail. Best mediation platform if you are not technically inclined in the field. I am now an expert, thanks to the AdPumb team!!
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AppLovin
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
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Pros
AdPumb
  • Ad monetization
  • Ad mediation
  • Fill rate management
  • eCPM optimization
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AppLovin
  • ROI
  • Growth
  • Monetization
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Cons
AdPumb
No answers on this topic
AppLovin
  • Their support is very slow.
  • Inventory prices can be a bit high.
  • They need better anti-fraud controls.
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Usability
AdPumb
No answers on this topic
AppLovin
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
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Support Rating
AdPumb
No answers on this topic
AppLovin
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
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Alternatives Considered
AdPumb
I have used Google AdMob for monetization during my starting days as a publisher. The service they gave was not that great. With Google AdMob, customer support was non existent and my accounts regularly got suspended due to reasons unknown without any prior warning. After much deliberation, i found AdPumb and have never been happier working with a mediation platform. 5 stars!!!
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AppLovin
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
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Return on Investment
AdPumb
  • AdPumb realized 2x revenue increase that they guaranteed within the timeframe!
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AppLovin
  • It has had a positive impact on my business objectives
  • It has helped me grow exponentially
  • It has provided a way for me to expand my business
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ScreenShots

AdPumb Screenshots

Screenshot of AdPumb image from FacebookScreenshot of AdPumb image from Facebook