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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll ABM

    Score8 out of 10
    N/AAdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a suite of tools that help mid-sized businesses to develope marketing strategies that drive customer engagement and conversion. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers…N/A

    SalesAi

    Score9.9 out of 10
    N/AKennected is a tool that simplifies the lead generation process by automating outreach, personalizing follow ups, to help build real relationships at scale, and helping to create new revenue streams. Kennected specializes in automating the prospecting and outreach process that is so time-consuming, via LinkedIn Automation. Kennected helps companies of all sizes, generate low-cost leads that convert into profitable customers.

    $89

    per month per user

    Pricing
    AdRoll ABMSalesAi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdRoll ABMSalesAi
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AdRoll ABMSalesAi
    Considered Both Products
    NextRoll
    No answer on this topic
    SalesAi
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    19 Answers
    No answers on this topic
    Delivers good value for the price
    89%
    Delivers good value for the price
    17 Answers
    No answers on this topic
    Happy with the feature set
    78%
    Happy with the feature set
    18 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    74%
    Lived up to sales and marketing promises
    14 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    15 Answers
    No answers on this topic
    Features
    AdRoll ABMSalesAi
    Lead Management
    Comparison of Lead Management features of AdRoll ABM and SalesAi
    Feature
    AdRoll ABM
    -
    Ratings
    SalesAi
    8.6
    2 Ratings
    12% above category average
    Lead nurturing automation00 Ratings10.02 Ratings
    Lead scoring and grading00 Ratings6.52 Ratings
    Data quality management00 Ratings8.02 Ratings
    Automated sales alerts and tasks00 Ratings7.01 Ratings
    Automated follow-ups00 Ratings10.02 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of AdRoll ABM and SalesAi
    Feature
    AdRoll ABM
    -
    Ratings
    SalesAi
    7.5
    2 Ratings
    0% below category average
    Integrations with CRMs00 Ratings5.02 Ratings
    Integrations with lead automation tools00 Ratings10.01 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of AdRoll ABM and SalesAi
    Feature
    AdRoll ABM
    -
    Ratings
    SalesAi
    10.0
    2 Ratings
    19% above category average
    KPI analytics00 Ratings10.02 Ratings
    Drop-off analytics00 Ratings10.01 Ratings
    Form Building
    Comparison of Form Building features of AdRoll ABM and SalesAi
    Feature
    AdRoll ABM
    -
    Ratings
    SalesAi
    8.8
    2 Ratings
    5% above category average
    Drag & Drop editing00 Ratings10.02 Ratings
    Branding customization00 Ratings9.01 Ratings
    Different question types00 Ratings9.01 Ratings
    Conditional logic paths00 Ratings10.02 Ratings
    Embedded calculations00 Ratings8.01 Ratings
    Form templates00 Ratings8.52 Ratings
    Custom code00 Ratings8.01 Ratings
    Mobile responsiveness00 Ratings6.52 Ratings
    Date picker00 Ratings10.01 Ratings
    File upload00 Ratings10.01 Ratings
    Dynamic content00 Ratings8.02 Ratings
    Best Alternatives
    AdRoll ABMSalesAi
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdRoll ABMSalesAi
    Likelihood to Recommend
    7.4
    (24 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (22 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdRoll ABMSalesAi
    Likelihood to Recommend
    NextRoll
    I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.
    Incentivized
    Read full review
    SalesAi
    Prospecting through LinkedIn. This tool allowed me to automate this entire process after creating the initial parameters. It was very cost effective and I would use it again in the future.
    Incentivized
    Read full review
    Pros
    NextRoll
    • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
    • Their customer success and support team are always willing to go the extra mile to ensure your success.
    • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
    Incentivized
    Read full review
    SalesAi
    • Automates outreach
    • 10x our connections, follow-ups, and prospecting
    • Providers quality leads
    • Has an easy to use platform
    Incentivized
    Read full review
    Cons
    NextRoll
    • The price is a little high for the product provided.
    • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
    • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
    Incentivized
    Read full review
    SalesAi
    • Giving false information to customers
    • Still charging months after a user cancels
    • Support team is wildly ineffective
    • Poor leadership
    Read full review
    Likelihood to Renew
    NextRoll
    Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Usability
    NextRoll
    RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
    Incentivized
    Read full review
    SalesAi
    So simple to use. This does not require any technical skills to implement. I think my kid could set up the work flow with ease
    Incentivized
    Read full review
    Reliability and Availability
    NextRoll
    We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Performance
    NextRoll
    The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Support Rating
    NextRoll
    The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Online Training
    NextRoll
    We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Implementation Rating
    NextRoll
    RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Alternatives Considered
    NextRoll
    The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
    Incentivized
    Read full review
    SalesAi
    We've tried other outsourced leadgen tools and companies and they just don't deliver like Kennected has. Been customers for years now, and will continue to be a user of Kennected for the foreseeable future.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    NextRoll
    No, everything was very flexible.
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Scalability
    NextRoll
    RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
    Incentivized
    Read full review
    SalesAi
    No answers on this topic
    Return on Investment
    NextRoll
    • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
    • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
    Incentivized
    Read full review
    SalesAi
    • Has had a negative ROI for us
    • Spent months for nothing
    • Driving accounting nuts because we’re being charged after we cancelled
    Read full review
    ScreenShots

    AdRoll ABM Screenshots

    Screenshot of the interface to upload a Target Account List from a connected CRM or Marketing Automation system. Prioritizing the list uses a fit-based predictive scoring model or layer intent data signals as well as engagement signals to identify in-market accounts.Screenshot of sales teams notifications on accounts engaging with their company, via email alerts and Salesforce dashboards with the Sales Insights-product.Screenshot of some of the websites the RollWorks Engagement Solution enables advertising to a target account list with digital ads.Screenshot of RollWorks’ Partner ecosystem, that can be used to personalize websites, use direct mail, or leverage email signature ads for multi-channel ABM programs.Screenshot of the RollWorks' sales automation product, used to keep prospects engaged through scheduled email outreach from sales.Screenshot of the metrics used to measure account-based programs, appearing in a dashboard or sync with a connected CRM and/or Marketing Automation Platform. This displays spend, impressions, clicks, or conversions at a campaign level. Or users can visualize impact across Target accounts with reach, engagement, influenced opportunity and review metrics.