Great Tool for Mid-Market Company With Growing ABM Needs
December 05, 2021

Great Tool for Mid-Market Company With Growing ABM Needs

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

We use Rollworks as our account targeting platform. We are a relatively small organization so we do not have the capacity to do a full ABM program however Rollworks serves as our primary MarTech platform to enable us to target accounts in an open opportunity stage or on a target account list. The new Journey Stages feature has been really helpful in visualizing our deal cycles and we also use Bombora which is a direct integration that allows us to feed real-time intent data into our campaigns to hit surging accounts.
  • Journey Stages - great new feature that allows us to visualize our deal cycles
  • Playbook targeting by engagement stage
  • Integrations
  • Easy to upload new ad sets
  • Strong salesforce integration
  • Easy to use, user-friendly interface
  • Flexibility when it comes to adjusting spend without support of a CSM
  • Stronger targeting by job function/industry
  • LinkedIn Campaign integration needs to be improved
  • Greater brand awareness
  • Account transparency - allows us to better understand our open opportunities
  • Intent data enablement
Our CSM has been incredible, she is proactive when it comes to making account recommendations and makes an effort to stay up to date with the company and our campaigns and initiatives. Her reporting and analysis have been transparent and helpful and she is very engaged in the account insights. Love working with her!
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.

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Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.