Great Tool for Mid-Market Company With Growing ABM Needs
December 05, 2021
Great Tool for Mid-Market Company With Growing ABM Needs
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with RollWorks
We use Rollworks as our account targeting platform. We are a relatively small organization so we do not have the capacity to do a full ABM program however Rollworks serves as our primary MarTech platform to enable us to target accounts in an open opportunity stage or on a target account list. The new Journey Stages feature has been really helpful in visualizing our deal cycles and we also use Bombora which is a direct integration that allows us to feed real-time intent data into our campaigns to hit surging accounts.
- Journey Stages - great new feature that allows us to visualize our deal cycles
- Playbook targeting by engagement stage
- Integrations
- Easy to upload new ad sets
- Strong salesforce integration
- Easy to use, user-friendly interface
- Flexibility when it comes to adjusting spend without support of a CSM
- Stronger targeting by job function/industry
- LinkedIn Campaign integration needs to be improved
- Greater brand awareness
- Account transparency - allows us to better understand our open opportunities
- Intent data enablement
- Demandbase, 6sense and Triblio
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
Do you think RollWorks delivers good value for the price?
Yes
Are you happy with RollWorks's feature set?
Yes
Did RollWorks live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of RollWorks go as expected?
I wasn't involved with the implementation phase
Would you buy RollWorks again?
Yes