AdScale vs. Yahoo DSP

AdScale

Yahoo DSP

38 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AdScale	N/A	N/A	AdScale is an ad platform built for ecommerce using AI to make advertising easier. It includes three layers of AI throughout the advertising journey: Audience targeting is made more accurate by using a store’s first-party data. AdScale can retarget past customers, and create lookalike audiences to prospect new customers. Ad creation is made easier with Generative AI: It covers image and video ads, and uses built-in ChatGPT for ad copy. AdScale uses predictive…	$129 per month
Yahoo DSP	Score8 out of 10	N/A	Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.	N/A

Pricing

AdScale

Yahoo DSP

No answers on this topic

No answers on this topic

Pricing Offerings
AdScale	Yahoo DSP
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

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Best Alternatives
	AdScale	Yahoo DSP
Small Businesses	AdRoll Score3.7 out of 10	Basis DSP Score9 out of 10
Medium-sized Companies	Criteo Commerce Growth Score8 out of 10	StackAdapt Score7.2 out of 10
Enterprises	Criteo Commerce Growth Score8 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	AdScale	Yahoo DSP
Likelihood to Recommend	- (0 ratings)	7.2 (10 ratings)

User Testimonials
	AdScale	Yahoo DSP
Likelihood to Recommend	AdScale No answers on this topic	Yahoo! Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better. Incentivized Verified User Read full review
Pros	AdScale No answers on this topic	Yahoo! Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools. Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know. Incentivized Nicholas J. Salvatore Supervisor, Programmatic Media Read full review
Cons	AdScale No answers on this topic	Yahoo! Higher inventories for audience targeting Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains More dynamism to achieve better performance in campaigns Incentivized Christian Gesú De Andrade Trillo Analista de mídia Read full review
Alternatives Considered	AdScale No answers on this topic	Yahoo! Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL. Incentivized Verified User Read full review
Return on Investment	AdScale No answers on this topic	Yahoo! AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary. Incentivized Verified User Read full review
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