TrustRadius

AdScale vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdScale
Score 0.0 out of 10
N/A
AdScale is an ad platform built for ecommerce using AI to make advertising easier. It includes three layers of AI throughout the advertising journey: Audience targeting is made more accurate by using a store’s first-party data. AdScale can retarget past customers, and create lookalike audiences to prospect new customers. Ad creation is made easier with Generative AI: It covers image and video ads, and uses built-in ChatGPT for ad copy. AdScale uses predictive…
$129
per month
Yahoo DSP
Score 6.4 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
AdScaleYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdScaleYahoo DSP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdScaleYahoo DSP
Best Alternatives
AdScaleYahoo DSP
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdScaleYahoo DSP
Likelihood to Recommend
-
(0 ratings)
7.2
(10 ratings)
User Testimonials
AdScaleYahoo DSP
Likelihood to Recommend
AdScale
No answers on this topic
Yahoo!
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Verified User
Anonymous
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Pros
AdScale
No answers on this topic
Yahoo!
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
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Cons
AdScale
No answers on this topic
Yahoo!
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
Christian Gesú De Andrade Trillo | TrustRadius Reviewer
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Alternatives Considered
AdScale
No answers on this topic
Yahoo!
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Verified User
Anonymous
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Return on Investment
AdScale
No answers on this topic
Yahoo!
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Verified User
Anonymous
Read full review
ScreenShots