TrustRadius

Adthena vs. Merkle Analytics & Data Platforms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Merkle Analytics & Data Platforms
Score 0.0 out of 10
N/A
The company's array of solutions that help brands activate customer data in real time and tap into the full potential of connected experiences.N/A
Pricing
AdthenaMerkle Analytics & Data Platforms
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaMerkle Analytics & Data Platforms
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdthenaMerkle Analytics & Data Platforms
Best Alternatives
AdthenaMerkle Analytics & Data Platforms
Small Businesses
Nozzle
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Score 10.0 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.1 out of 10
Medium-sized Companies
Ahrefs
Ahrefs
Score 8.8 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.1 out of 10
Enterprises

No answers on this topic

Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.1 out of 10
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User Ratings
AdthenaMerkle Analytics & Data Platforms
Likelihood to Recommend
8.0
(3 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaMerkle Analytics & Data Platforms
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
Read full review
Merkle
No answers on this topic
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Verified User
Anonymous
Read full review
Merkle
No answers on this topic
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
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Merkle
No answers on this topic
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
Read full review
Merkle
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
Read full review
Merkle
No answers on this topic
Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Verified User
Anonymous
Read full review
Merkle
No answers on this topic
ScreenShots